Wuhan Guanghua Advertising Company, the predecessor of Youshi Media, was founded, mainly engaged in the development of outdoor advertising media and advertising agency. Mr Zhang Guanghua is the CEO.
June 5438, 2007+10 month
Through Guanghua investment, planning the operation of the project, and with the concerted efforts of everyone in Qi Xin, Youshi Media was born. Youshi Media is positioned as an advantageous media platform to build China's public welfare culture.
165438+20071October
Wuhan Youshi He Zhong Culture Communication Co., Ltd. was formally established.
5 June 2007 to 5 February 2007
In order to promote the outdoor LCD advertising project of Youshi Media as soon as possible, Wuhan Youshi Media introduced Hubei Sandaxin Industrial Co., Ltd. and two natural person shareholders to increase the capital of Wuhan Guanghua. It has further strengthened the strength of Youshi Media.
June 5438, 2008+10 month
The "1+ 1" LCD TV advertising network initiated by Youshi Media features the promotion of public welfare culture and corporate brand, supports the development of public welfare undertakings through the operation of business models, and wins the unanimous recognition of advertisers and advertisers with accurate audience positioning and communication effects.
February 2008
Youshi Media has six media networks, including business hotel network, catering and entertainment network, government network, bank network, hospital network and school network, which are oriented to characteristic audiences and can be organically integrated. With its original business model, the focus, vividness and compulsion of media communication have won high recognition from the industry.
February 2008 1 1
The "1+ 1" LCD advertising network created by Youshi Media has attracted the attention of many venture capital institutions.
See "1+ 1" LCD advertising network for details. Through the mode of "1+ 1", we skillfully integrate public welfare and commerce, integrate the advantages of public welfare media and commercial media, infiltrate public welfare elements into the process of commercial operation, give play to corporate social responsibility through public service advertisements, and build brand image and reputation for enterprises through public service advertisements. Venture capitalists believe that this model is an innovation and breakthrough for the current outdoor advertising, which has created social effects and commercial value for enterprises, so it must have high investment value if it can occupy a place in the fierce market.
March 2008
He was awarded the title of Vice President of Hubei Advertising Association.
With its clear positioning, strong media network, professional service and credibility, Youshi Media has attracted the cooperation of many enterprises and institutions, won unanimous praise from people in the industry, and was awarded the title of vice president of Hubei Advertising Association.
March 28(th), 2008
Yi Shi Media Yichang and Xiangfan Branch were established. The branch also keeps up with the corporate spirit of "making every effort to build a public welfare culture" of the Head Office and keeps making progress. Together with enterprises interested in public welfare undertakings, we are committed to the construction and operation of LCD TV advertising network in Youshi, and wholeheartedly open up a new road for public service advertising in the market monopolized by commercial advertising.
April 2008
Youshi Media once again subdivided the outdoor LCD advertising market, aiming at entertainment venues, municipal systems, schools, hospitals, banks, gas stations, long-distance bus stations and other target market segments. This is impossible and difficult for market leaders to cover, thus filling the vacancy of national terminal media. The LCD media of Youshi Media far exceeds the current market leader in terms of the diversity of coverage places and the breadth of audiences. The diversification of LCD media coverage area and the universality of audience groups are conducive to the rapid expansion of its advertisers.
April 2008 12
Youshi Media wholeheartedly cooperates with many large media organizations such as Beijing, Nanjing, Shenzhen and Shanghai, and is committed to the construction and operation of LCD TV advertising network in Youshi.
May 2008
With the mission of "spreading public welfare culture and building a harmonious society", Youshi Media blows the public welfare "assembly number" together with excellent enterprises and brands. The "1+ 1" public welfare publicity project jointly organized by Wuhan Anti-Drug Committee and Youshi Media was launched.
"1+ 1" public welfare propaganda project is a bold innovation and breakthrough in public welfare propaganda work and form. It adopts the advertising media form of "1+ 1", that is, the commercial advertisement supports public service advertisements such as drug control, and organically puts public service advertisements such as drug control on the commercial advertising media, making public service advertisements possible with the help of commercial power. You can also give full play to the social responsibility of enterprises through public service advertisements, publicize the views and understanding of enterprises on a social problem through the propaganda of "signed public service advertisements", arouse the public's recognition of enterprises, and shape a good public service image of enterprises. The "1+ 1" LCD advertising network was officially launched, inviting enterprises and the public to "assemble" in the name of public welfare.
June 2008 10
Youshi Media actively participated in the "Wuhan Anti-drug People's War Achievement Exhibition" held by Wuhan Anti-drug Commission in Baibuting Community.
Detailed Youshi Media actively responded to the call of the National Narcotics Control Commission and the Ministry of Public Security to "participate in the anti-drug struggle and build a harmonious society" and cooperated with Wuhan Narcotics Control Commission to plan a series of large-scale exhibition activities. This activity of Youshi Media aims to organize colorful, solid and effective anti-drug publicity activities, and combine the influence of "1+ 1" LCD advertising network, the largest public service advertising media platform in China, to make anti-drug publicity deeply rooted in people's hearts, widely mobilize all social forces, and make anti-drug publicity and education reach a new level. At the same time, ATV Media has also set up an anti-drug fund. 1% of each advertising business will be used as anti-drug funds to invest in anti-drug activities. This activity has a very strong response in the society, and it has also created an excellent reputation for Youshi Media.
June 2008 18
Hubei Advertising Association and Youshi Media jointly launched "Hand in hand to help each other and unite as one"-Hubei advertising industry jointly donated money for disaster relief activities, calling on more peers and enterprises in the industry to take practical actions to help people in disaster areas with earthquake relief.
Detailed Vision Media took the lead in donating advertising resources of 6.5438+million yuan to Hubei Charity Federation to support disaster relief and reconstruction. Before that, it had launched a large-scale donation activity within the company, and urgently allocated all superior media resources for releasing public service advertisements and information publicity and disaster relief fund-raising activities, and cooperated with Hubei Charity Federation to set up "Hand in hand and help each other, * * unite as one"-the advertising industry in the province joined hands in disaster relief operations. Any customer who plays advertisements on the "1+ 1" LCD TV advertising network during the activity will donate all the advertising fees to the account in his name.
August 2008
After opening the Hubei market, Youshi Media began to actively plan the national layout and accelerate the pace of expansion. A few days ago, Youshi Media held the "New Media Summit Forum", attended by more than 200 industry experts.
In detail, in this press conference with the theme of "win-win cooperation", Youshi Media sized up the situation, formulated the future development strategy and network construction strategy, and reached strategic cooperation agreements with four media enterprises in Shanghai, Nanjing, Hangzhou and Beijing. According to the agreement reached, Youshi Media will acquire 5 1% shares of these four homogeneous media. This acquisition is an important step in the national layout strategy of Youshi Media. Through this move, Youshi Media will further strengthen the cooperative relationship with national media partners, expand the media network and sales network, and form a nationwide radiation and linkage effect with Hubei market as the leading factor and other cities as the auxiliary, so as to strengthen the influence and advertising service capacity of Youshi Media in various regions of the country and build a regional and diversified national customer service system and media network system.
September 2008
The 1+4 New Media Cooperation Forum organized by Wuhan Youshi He Zhong Culture Communication Co., Ltd. was held in five provinces and cities.
In order to deepen the whole society's understanding and concern about the new media of LCD TV advertising, make it fully understand the current development trend of new media, and promote win-win cooperation between new media, the 1+4 new media cooperation forum of five provinces and cities organized by Wuhan Youshi He Zhong Culture Communication Co., Ltd. will be held in September 2008. The purpose of this forum is to establish a new media alliance for LCD TV. With the theme of "resources * * * enjoy, cooperation * * * win", this forum discusses the market integration, operation mode, profit model, consumption demand and investment hotspots of LCD TV advertising new media, and builds an efficient face-to-face negotiation platform for LCD TV media enterprises in five provinces and cities through one-on-one round-table docking negotiation. More than 100 new media representatives and industry experts from five provinces and cities gathered in Wuhan to discuss cooperation and development.
September 3(rd), 2008
The "1+ 1" LCD TV network has gradually shown its charm in the market with its unique communication channel advantages, innovative operation mode and high cost performance, and has been widely praised by peers and experts in the industry.
Experts attending the meeting agreed that "1+ 1" LCD TV broadcasting network is a bold innovation and breakthrough in the work and form of public welfare propaganda, which has brought new choices for corporate brand marketing. "1+ 1" LCD TV network, with its good public media image, provides a new advertising idea of "doing big things with less money" for enterprises to enhance their social image and build brand reputation.
June 5438, 2008+10 month
Marry with Xinhua News Agency to jointly build an authoritative information platform.
This cooperation platform will continue to play the role of an important public opinion position of the party and the state. At the same time, according to the understanding reached by the two sides, the two sides will carry out multi-form and deep-level strategic cooperation on the basis of fully integrating their own resources. The two sides will give full play to their respective media characteristics and advantages in media complementarity, resource utilization, brand promotion, activity development and advertising cooperation, implement cross-media communication, and explore a new model of mutual benefit and win-win. The strong alliance between Youshi Media and Xinhua News Agency is a new form of media cooperation, which expands the new connotation of the information platform and opens up new horizons. This is a very meaningful exploration. The person in charge pointed out that the development space and social influence of the newly built authoritative information platform are worth looking forward to.