1899 In March, Amy Jerinek, then Austrian Consul General in Hungary and a member of the management committee of Daimler Automobile Company, drove a car named after her daughter Mercedes (tender meaning). After winning the first prize in the "Nice Tour" automobile competition, she suggested that all cars produced by Daimler Company should be named after Mercedes, and Daimler readily agreed.
190 1 year, the brand "Simplex" designed by wilhelm maybach adopted "Daimler Benz" as the trademark for the first time.
1909, Daimler company put a trident, four small satellites and "Mercedes-Benz" in a ring; 1923, the trident is placed on the engine radiator. Since then, this auspicious three-pointed star stands proudly in the wind, with elegant bearing and eye-catching.
1926 On June 29th, Daimler and Mercedes-Benz merged to form Daimler-Benz, which played an important role in automobile history. From then on, all the cars they produced were named "Mercedes-Benz".
1960, jaguar purchased the "Daimler" brand and launched a number of jaguar-Daimler models, which have been in use ever since. 1989, Ford Motor Company of the United States acquired Jaguar. So the owner of Daimler trademark has always been Ford. In 2007, dieter zetsche, CEO of Daimler Company, said that the company had invested $20 million to buy back the "Daimler" trademark from Ford Company in the United States. Daimler company can use the "Daimler" brand for company or transaction purposes, or use other words as the name of listed company, but it is not allowed to name automobile products with this brand. Only large cars produced by Jaguar, a subsidiary of Ford, use Daimler brand in the market.
1In May 1998, Daimler-Benz acquired Chrysler Automobile Company of the United States for $36 billion, and the company changed its name to Daimler-Chrysler, ranking the fifth largest automobile giant in the world. However, the life of Chrysler after the merger is not easy. Due to the high cost and other reasons, Chrysler has been hovering on the edge of loss.
On May 14, 2007, Daimler-Chrysler announced that Cerberus, a private equity fund, finally successfully acquired 80. 1% of its Chrysler Group for 5.5 billion euros (equivalent to 7.4 billion US dollars or 55 billion RMB), and Daimler-Chrysler continued to hold 19.9% of its shares.
10 On June 4th, Daimler-Chrysler announced that it was renamed Daimler AG after voting at the shareholders' meeting, thus formally completing the separation procedure between Daimler in Germany and Chrysler in the United States.