At Guangzhou Auto Show, all car companies are participating in the auto show with great interest, and here Brilliance Auto officially filed for bankruptcy and reorganization. 165438+1On October 20th, Shenyang Intermediate People's Court ruled to accept the application for creditor reorganization of Brilliance Automobile Group Holding Co., Ltd. (hereinafter referred to as Brilliance Automobile), which means that Brilliance Automobile officially entered the bankruptcy reorganization procedure.
Since then, the rumor of bankruptcy of Brilliance Auto, which was widely circulated before, has been settled. Having said that, we are bound to face a problem, that is, how did Brilliance Auto get to this point today.
Many people think that Brilliance Auto has come to this day because it has become a BMW and lost its BMW.
Let's take a look at the relationship between Brilliance Group and BMW. BMW Brilliance is a joint venture between China Brilliance and BMW. The previous ratio was 50:50. Today's stock ratio is 25: 75; It is not difficult to see from the change of the proportion that BMW Brilliance, as an important profit source of Brilliance Auto, has a direct relationship with the reduction of blood supply of BMW, a profitable cow.
But these, for Brilliance Auto, are not the most deadly. The most fatal thing is that several other brands under Brilliance, except BMW, such as Jinbei, Song Hua and Brilliance Auto, have completely collapsed. Yes, that is to say, under the banner of Brilliance Auto, BMW is the only trump card, so it relies too much on BMW's Brilliance Auto. Once there is a little trouble, you will be desperate.
At this point, a little sigh, Brilliance Auto was so beautiful in the Yang Rong era, and now Brilliance Auto is so lonely. Since 1995, when Yang Rong became the major shareholder of Brilliance Auto, he has made great efforts and opened up a new road for China people to build cars: leveraging capital and global resources. By 2000, Brilliance Auto's total revenue was 6.3 billion yuan, and its after-tax profit was/kloc-0.8 billion yuan. What is the concept of this number? Second only to FAW-Volkswagen and Shanghai Volkswagen at that time.
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Let's not elaborate on Yang Rong's departure for the time being, as long as we know that Brilliance Auto after Yang Rong's departure is a mess. The only value of Brilliance Auto from glory to bankruptcy is probably to sound the alarm for major independent auto companies, and then make a curtain call with a little sadness.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.