I. Overview
Up to now, it has more than 400,000 mu of ecological green tea garden base, which is a large-scale morning tea base in China, including high-quality ecological morning tea base 10 mu. It has an organic tea base of 1000 mu, passed the organic certification of China and the European Union, and established a quality traceability system of 26 key links from tea garden to teacups.
More than 200 brand stores have been built in Yibin, Chengdu, Beijing and other places, and marketing agencies have been set up in Hong Kong, Russia and other countries and regions, and there are 100 Sichuan tea flagship stores with the brand of "Tianfu Longya".
Second, technological advantages.
1. It has built a "one station, two institutes and two centers" scientific and technological innovation platform recognized by the state, such as enterprise technology center, Sichuan Tea Technology Research Institute, Sichuan Tea Business School and Sichuan Tea Engineering Technology Research Center.
2, has undertaken to complete more than 20 provincial scientific research projects, forming a number of technical achievements and new products, of which 3 technical achievements won provincial and municipal scientific and technological progress awards.
3. Accumulated patent applications 18, authorized invention patents 1, 2 utility model patents and 2 appearance patents.
Third, brand advantage.
1, Tianfu Longya
As the leading brand of the group, featuring "excellent black and excellent red" and "superfine tea powder", it has gradually formed a diversified product system supplemented by various tea products such as "Longya Crisp", "Longya Crisp" and "Longya Peanut Crisp".
2. Yu Xu Longya
It is a well-known trademark in China and a green product recognized by the Green Food Development Center. It is also included in the intangible cultural heritage of Sichuan Province. Now it is a treasure of China Tea Museum and won the title of "Famous Brand Product" by Sichuan Provincial Government for two consecutive years.
abstract
Chuancha Group focuses on the breeding, primary processing and deep processing of tea varieties, and extends to the fields of international trade, scientific research and development. After rapid integration and development, it has become a demonstration enterprise in the field of agricultural industrialization.