From the perspective of national acceptance, Huawei is undoubtedly the king. When it comes to cost performance, most people will choose Xiaomi. If they are young people who pursue fashion trends, OPPO and VIVO, which are known as "blue-green factories", are the most popular. With the improvement of people's economic level and consumption power, domestic mobile phone sales are excellent.
In order to enhance market competitiveness, many mobile phone brands have "big promotions" and their prices have dropped by several hundred yuan; Among all kinds of preferential efforts, there is also a mobile phone brand that attracts consumers with "price war", that is Meizu.
Meizu started from MP3.
Speaking of Meizu mobile phone, everyone must be familiar with it, but do you know that the earliest product developed by Meizu is not a mobile phone? In 2002, Huang Zhang became the general manager of Aegean joint venture. Because of his extraordinary talent for the market, Huang Zhang quickly led Aegean Sea from a VCD company to a company that produces and sells MP3. After creating considerable profits for the Aegean Sea, Huang Zhang chose to leave because it was contrary to the business philosophy of the company's top management.
After that, Huang Zhang set out to build his own MP3 brand and named it Meizu. After the advent of Meizu MP3, it quickly caused great repercussions in the MP3 market at that time, and even once became a leading MP3 enterprise, but the good times did not last long. In 2006, MP3 gradually fell behind, and domestic mobile phones rose at this time. Huang suddenly "gave up" the MP3 industry and turned to the mobile phone market.
Microsoft's collection of mobile phones
In 2007, Huang Zhang led the team to develop mobile phones. Two years later, Meizu launched Meizu M8 on February 18, 2009 after obtaining the network access license issued by the Ministry of Industry and Information Technology.
Two months after Meizu M8 went public, it brought more than 654.38+million mobile phone sales. By April of the same year, M8 had become the leading smart phone in that year, and it was the first smart phone in China. It is worth mentioning that because it is equipped with Microsoft's system, it has also become a permanent collection of mobile phones at Microsoft headquarters. The new M9 of 20 1 1 announced that Meizu had switched from Microsoft system to Android camp, which was a relatively successful and popular Android phone in that year.
By 20 12, Meizu had established its position in the mobile phone market because of the "M" series. In the first half of 20 12, Meizu's output value exceeded 10 billion yuan, only five years before Meizu entered the mobile phone market. Not only opened the first Meizu store in Hong Kong, but also as many as 2000 chain stores in the mainland. In 2065,438+04, the market value of Meizu reached 20 billion yuan.
Release 14 new products in one year to turn the tide.
However, the competition in the mobile phone market has always been fierce. With the catch-up of rising stars, Meizu has gradually fallen behind. Although Meizu still has a batch of "iron powder" because of its previous outstanding achievements, Meizu mistakenly chose the strategy of "winning by quantity". In 20 16, Meizu released 14 new mobile phones in one breath.
Unfortunately, Meizu does not strictly control the quality of each mobile phone, but when Xiaomi and Redmi pay attention to "cost performance", Meizu is still "high price and low distribution", which leads to various negative factors leading to fewer and fewer consumers in Meizu. According to IDC data, in 20 18, Meizu's annual sales volume was only 4.05 million, accounting for less than 1% of the market. In the same period, Huawei Glory, OPPO and VIVO all sold more than 50 million units.
In addition, Meizu's sub-brand Charm Blue, founded on 20 14, has also achieved unsatisfactory results. According to the mobile phone sales in the second quarter of 20 19 released by CouterPoint, the shipment of Charm Blue is only 800,000. By 202 1, Charm Blue had disappeared from the sales charts of major mobile phones.
However, on October 5th, 20021,1654381,Charm Blue officially announced that it would launch a new mobile phone in the near future. Judging from the information disclosed so far, the price of Charm Blue, which is easy to use but not expensive, may be below 1500 yuan. At the same time, Charm Blue said in a high-profile manner that the sales target of the new mobile phone is "50 million yuan".
202 1' s "Double Eleven", Meizu's real-time monthly sales on a certain platform is 1000+, which is still far behind the popular mobile phones of other manufacturers. If it were you, would you choose to buy Meizu's new mobile phone? Welcome to leave your thoughts.