Lenovo's brand advantage comes from local advantages. Lenovo has successfully jumped from a small communication office of the Chinese Academy of Sciences to an international company with a revenue of nearly $654.38+0.5 billion, and Lenovo has realized its brand dream. It can be said that after 25 years of development, Lenovo has penetrated into all aspects of our lives. Now people think of Lenovo when they think of buying a computer. This is the power of the brand.
Lenovo is familiar with China market, China customers and China environment, and can fully mobilize the enthusiasm of employees in China. Its marketing, channel management, service organization and logistics control in China are more effective, with lower cost, and its products are more in line with the needs of China market. Therefore, in the past six years of competition, Lenovo has given full play to its local advantages.