065438+On April 8, 2004, Ma Yun and Shi Yuzhu invested RMB 6.5 billion in China Digital Media through Yunxi Investment, a limited partnership jointly established by Shi Yuzhu and Huang Yun Investment controlled by Ma Yun. Of the 6.5 billion yuan raised, 654.38+0.4 billion yuan was used to expand the copyright of high-quality video content, and 654.38+0 billion yuan was used to purchase servers; 1 1. 1 100 million yuan is used to develop "China Digital TV Internet TV Terminal" with 3 million users nationwide; The rest will be used to acquire other cable network assets, integrate upstream and downstream resources of the new media industry chain, and supplement liquidity.
China Digital Media Network Co., Ltd. (hereinafter referred to as China Digital Media) is a subsidiary of China Digital TV Media Group Co., Ltd., specializing in digital TV network operation and new media development, and is one of the main listed platforms of China Digital Department.
Under the background of "triple play", China Digital Media plans to raise 720 million yuan to acquire broadband business assets of China Digital Netcom Information Port Co., Ltd., and formally expand from broadcasting business to broadband business. As of 20 12 12 3 1 2, the number of personal broadband users was 248,000.
On March 3, 20 14, China Digital Media announced the suspension of trading, which was due to Alibaba Group's shareholding. It is expected that Alibaba Group will eventually hold a 20% stake in China Digital Media, involving an amount of about 10 billion US dollars. China Digital Media believes that in the process of triple play, radio and television have the rights of content review, management and IPTV broadcast control, while telecom operators have the technical advantages of providing program transmission and huge end users, which makes there is also a huge space for cooperation between the two sides. Competition and cooperation will become the norm when the two sides enter their respective fields to carry out business. Radio and TV enterprises will gradually become an important part of the broadband market in China.
China Digital Media has the largest digital program content media resource pool in China, the largest interactive TV content provider in China, the largest 3G mobile TV content provider in China, the local cable digital TV network operation platform and the main interactive TV operation service platform facing the whole country. China Digital Media has an IPTV operation license, and is the first in China to obtain a national integrated operation license for 3G mobile TV, and is vigorously promoting strategic cooperation with major communication operators in 3G mobile TV business.