Nestle Coffee is the first instant coffee brand in the world, which has a unique coffee aroma and a long history and inheritance. In the past 78 years, Nestle Coffee has developed from a can of coffee to a comprehensive product category and system. Nestle coffee is sold in more than 80 countries around the world, leading the trend of coffee and beverage categories. In 20 19 10, Interbrand ranked 38th in the list of global brands 100.
Nestle actively cultivates the consumer market and provides consumers with high-quality products and coffee experience. Since the first TV advertisement of 1989 Nestle Coffee landed in China, "delicious!" Classic advertising language is a household name. Nestle Coffee keeps innovating according to the taste preference of consumers in China. 1998, Nestle Coffee launched ready-to-drink coffee. Nestle coffee collection series landed in China market 2011; In 20 13, dove cool, a Nestle coffee capsule coffee machine, went on the market, bringing a brand-new coffee experience. With strong momentum, it quickly won the favor of consumers in the high-end instant coffee market.
In 20 14, Nestle Coffee 1+2 came into the market with a full range of new flavors and new packaging. In the same period, Nestle Coffee launched the unified brand concept of "starting from today's Nestle Coffee" for the first time in the world, thus opening a new chapter in the global brand strategy. I hope to encourage young consumers to start a beautiful day with a cup of coffee with a positive attitude towards life.