A Study on the Financial Distress Caused by Multi-brand Expansion Strategy: Which companies are there?

The research on financial distress caused by multi-brand expansion strategy includes Weimar Automobile's deep financial distress, and AirAsia has been listed as a financial distress enterprise.

Financial distress is also called financial crisis, and its most serious situation is bankruptcy. With the continuous development of the capital market, the number of listed companies in financial difficulties in China is also increasing. The reason is that the objective reasons, such as changes in the national macroeconomic environment, sluggish industries, fierce market competition and changes in accounting standards, will affect the performance of enterprises to some extent, but the fundamental reason is the problems of enterprises themselves.