1. Cooperation: Keke Holding Company and Chain Home are cooperative relations, Keke Holding Company is like a large exhibition venue, while the brokerage brands such as Chain Home and Runze Real Estate are different exhibition manufacturers. Shell, as a platform, integrates the housing of chain home and other channels.
2. Chain incubation shell: Chain is the parent company of shell, and shell is the subsidiary of chain. Lianjia 20 14 began to hatch shells. Branch holding company is an upgraded version of Chain Home Network, which inherits many advantages of Chain Home Network, but it is different from the vertical self-operated mode of Chain Home Network.
3. Role positioning of chain home and shell: Shell originated from chain home, but it is different from the vertical self-supporting mode of chain home network, and its mission is to build a platform. Attract brokers and brokerage companies to settle in with the call of * * * to enjoy real estate information and chain business model.