Yu 'ebao is a balance current financial management function on Alipay. In fact, putting money in Yu 'ebao means buying a money fund. In the early days, Yu 'ebao was related to a money fund owned by Tian Hong Fund under Ant Financial. Later, due to regulatory requirements and risk control needs, the money fund products of third-party fund companies were introduced.
By the end of 20 18, there were 14 money funds connected to Yu 'ebao. According to the published data, by the end of 2006, it was 5438+092165438+85 million.
According to the fund offering data released by China Asset Management Association at the beginning of the year, by the end of 20 18, there were 120 fund companies in China, with a total monetary fund size of 7.62 trillion, that is to say, the monetary fund size of Yu 'ebao accounted for 25. 19% of the total, accounting for a quarter of the total.
Why do so many people put money in Yu 'ebao? It's very simple, because the bank deposit interest rate is too low, the bank deposit interest rate is only 0.35%, and the one-year time deposit is only about 2%. At present, the yield of Yu 'ebao is between 2.2% and 3%, which is much higher than the deposit interest rate of the bank, and it can be transferred in and out at any time, which has the convenience of "current demand" and can obtain higher income.
However, in recent years, with the continuation of the domestic monetary easing environment, the income of Yu 'ebao has dropped significantly. Four or five years ago, the income of Yu 'ebao could reach 5%, and now the income is almost halved. In terms of the total amount, the share of the money fund is declining. Judging from the total size of the money fund of 7.62 trillion at the end of 20 18 just mentioned, it is also obviously smaller than 8.95 trillion in August of 20 18.
This is because more and more people feel that the income of Yu 'ebao can't meet expectations, and they begin to choose regular financial management with higher income, such as one-year regular financial management of many brokers, insurance companies and banks. The risk level is medium-low risk, but the annualized rate of return can reach 4.5% to 5%, which is much higher than Yu 'ebao. Therefore, many people allocate funds according to the use plan, buy the idle money that is not used for the time being for regular financial management, and put the idle money that needs to be turned over in Yu 'ebao.
As the interest rate of bank deposits is getting lower and lower, everyone has a deeper understanding of Alipay, and there must be a willingness to deposit change in Yu 'ebao.
By the end of 2065438+June 2009, the official data released by Alipay showed that more than 600 million users had used Yu 'ebao for deposit and financial management.
At present, the number of users of WeChat has exceeded 65.438+0 billion. For Alipay, a universal payment tool, such a data can only be regarded as passing.
From the perspective of income, Yu 'ebao is a monetary fund-based income system, so the overall income is between 2% and 3%, which is relatively low compared with wealth management products such as bond funds.
Compared with the demand deposit in the bank, the income of Yu 'ebao has simply become a bright light.
Why did you choose Alipay?
The main reason is that the change is convenient to store. Generally speaking, you can't enjoy any income by depositing it into a current account in a bank. If you deposit it in Yu 'ebao, you can enjoy at least 2% of the income. Money talks. Who wants to mess with money?
To sum up, with the growth of the number of netizens in China and the choice of users in the use of small change, from these two aspects, the increase in the number of users of Yu 'ebao is reasonable.
However, Yu 'ebao may also face a bigger competitor: WeChat Pay. Wechat payment will definitely grab users with Yu 'ebao, so how users choose depends on the experience of two products.
The above is my analysis and suggestions on this issue, hoping to help the subject and more people.
I am Du Ye, the evangelist of value investment.
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Yu 'ebao is Alipay's current wealth management product, which bears interest on a daily basis. Since its launch, Yu 'ebao has been deeply loved by all users. It is also the first third-party payment platform in China, and the change can also earn interest income without any handling fee. Although the annualized income of Alipay's Yu 'ebao products reached more than 4.0% at the peak of income, in order to ensure the safety of users' income, the income did decrease a lot, but many people still chose to put their deposits in Yu 'ebao.
According to the 20 18 annual report of Tian Hong Yubao, which was released on March 27th, 200019 (as of the end of 20 18), its users have exceeded 580 million, which means that one in every three people in China is using Alipay's current wealth management products (enough to prove that there are still many users who choose Yubao).
The income of Yu 'ebao is also very good. The data shows that since the establishment of Yu 'ebao, * * * has earned 50.9 billion yuan for investors, with an average daily income of 65.438+39 billion yuan. With the rapid development of the Internet and the popularity of smart phones, more and more users choose Alipay, and naturally more and more users choose Yu 'ebao for financial management with the change they can get.
Why do you choose Yu 'ebao? At present, the income of Yu 'ebao is not as high as before, but the current income of Yu 'ebao is 2.3%, which has obvious advantages compared with the income of traditional bank 1-2 years time deposit. Traditional bank time deposits are not only inferior to Yu 'ebao in deposit interest rate, but also inferior to Yu 'ebao in deposit flexibility. Withdrawing the deposit in advance will directly become the deposit interest rate to calculate and pay interest! On the other hand, Yu 'ebao bears interest on a daily basis. Online and offline, you can pay with the deposit in Yu 'ebao, which is convenient to use and has rich income. The security balance treasure is the risk control in Alipay, which has to be said to be quite good. The intelligent real-time risk control system guarantees users hundreds of millions of transactions every day. If the stolen funds in Alipay account are lost without the user's knowledge, Alipay will pay 100% (the maximum amount of account security insurance 1000 million yuan) within 72 hours.
Although the income of Yu 'ebao is not as good as before, it is slightly higher than that of 1-2-year fixed deposit, which greatly improves the security and guarantee of the account, so Alipay Yu 'ebao deposit will be chosen.
Summary With the rise of mobile payment, there are still many users who choose Yu 'ebao deposit. Alipay is definitely the first to launch this kind of current wealth management product that can get income at any time. Users recognize the popularity and security of Alipay, so there are more users who choose Alipay's balance treasure deposit. However, users who choose Alipay Yu 'ebao deposits are basically ordinary people who have low income requirements. Users with high income requirements generally choose regular wealth management products from Alipay Wealth or smart deposits from private banks on the Internet.
There must be many people who put their money in Yu 'ebao, but few people enlarge their money in Yu 'ebao for the following three reasons:
According to the data of 0 1. website, the total share of Yu 'ebao is still 1.03 trillion. According to the share of each person 10000, more than 1 100 million users put their money in Yu 'ebao.
As can be seen from the above data, although the number of people saving money in Yu 'ebao is decreasing, in proportion, there are not many people saving big money. It is estimated that Yu 'ebao is only a transition to purchase other wealth management products of Alipay.
02. The income of Yu 'ebao is declining year by year, and its cost performance is not as good as other regular financial management. I believe that most people will convert Yu 'ebao's money into regular financial management with higher returns.
At present, the annualized rate of return of Yu 'ebao in seven days is 2.46%, while the annualized rate of return of one-year regular wealth management products is around 4.5%. I believe that most people will convert the money in Yu 'ebao into regular financial management, so the income is higher.
03. At present, all major platforms have withdrawn from many attractive wealth management products and robbed many customers of Yu 'ebao.
Wechat Finance, Xiaomi Finance and Jingdong Finance all have their own advantages, which makes many people switch to these platforms.
In short, now I believe that many friends, like me, regard Yu 'ebao as a mobile e-wallet, in which only the emergency expenses of daily life are put, and the rest are used to buy regular wealth management or funds with higher returns.
The interest rate of Yu 'ebao is floating. Recently, the average floating interest rate is above 4.5% (annualized), while the one-year fixed interest rate of banks is 3%; Only 3.5 ‰ in the current period; Comparatively speaking, Yu 'ebao will be much higher, but it should be noted that the interest rate of Yu 'ebao is floating and the interest rate of bank deposits is fixed. (although it is floating, on average, it is still higher than the bank's income. The advantage of Yu 'ebao is (deposits below 50,000 yuan): the procedures are as convenient as the deposit period, and the income is as high as the deposit period (actually higher); The advantage of a bank is that it is 99.99% safe (unless you think the bank will fail). Further to point 2, Yu 'ebao can transfer 5 million yuan to Alipay every day, but Alipay can only withdraw 5w every day. (I don't know if the handling fee can be withdrawn from an account above 5w). For example, if you deposit 5 million yuan in Yu 'ebao, it will be transferred to Alipay account in a normal day, but it will take 100 days to withdraw all the money from Alipay account. Take the bank as an example, if you make an appointment with the bank, you can withdraw it at one time, but if this 500w is a time deposit, it will all become a demand deposit, calculated at the interest rate of 3.5‰.
Passerby ant: I got rich in my heart, but I talked about finance with a frown.
1 Yu 'ebao is actually a money fund. In the classification of money funds, the risks and benefits of money funds, bond funds, index funds and stock funds are gradually increasing, and the fluctuation of money funds is the smallest, and the benefits are naturally the smallest. Belonging to the property of quasi-deposit, it can be taken with the deposit, which is relatively safe and flexible.
Yu 'ebao can generally be used as a reserve for daily consumption funds and emergency funds, because it is flexible and convenient to turn around. Under the current development of Alipay mobile payment, many people will deposit their daily spare money into Yu 'ebao to solve their daily consumption, which is also an emergency reserve. Yu 'ebao is more of a cash flow reserve than a savings account. Generally, the funds reserved for cash flow will not exceed 10-20% of the annual household income.
3 When mobile payment developed, there were more than 600 million users of Yu 'ebao, most of whom were young people. Alipay also occupies a large share of the mobile micropayment market, and the accumulation of small funds is also a lot of money. Yu 'ebao is also a place to reserve small money and spare money for daily consumption. There are also personal Yu 'ebao and Yu Bao Li for businesses and enterprises. With the decline of market interest rate, Yu 'ebao's return on investment is getting lower and lower, which makes it less attractive to some conservative groups. However, for daily savings and consumption, Yu 'ebao still has a lot of deposits.
It is not recommended to deposit more than 654.38 million yuan in the balance treasure for the following reasons:
First, where does the money exist?
I've been thinking about this problem before. Is it better to deposit money in the bank, or to deposit WeChat and Alipay? After all, today's food, clothing, housing and transportation are inseparable from WeChat and Alipay. On the contrary, bank contact is getting less and less.
Although I have no money to save now, let's make an analysis here! After all, maybe one day you will suddenly have money, right? Well, before it's too late, let's analyze the advantages and disadvantages of the three.
Second, deposit money in the bank.
Banks have always been a symbol of money in our minds, which is inseparable from their business. So long before Alipay and WeChat occupied the market, the only choice for everyone to save money was the bank. Not only because it is the only choice, but also because it is safer. Let's analyze the advantages and disadvantages of putting money in the bank in detail.
It's safe to deposit money in the bank with interest, but it's too much trouble to withdraw money and you can't use it whenever you want, so life is still not free.
Third, save money in Alipay and WeChat.
Let's leave the rest aside. If you know how to manage money and can invest in stocks, it is recommended to buy wealth management products if you have spare money, because that will not lead to the depreciation of cash due to inflation.
(1) Deposit money in Alipay:
Let's discuss the public's choice. Everyone will not stay in the balance of Alipay. Usually, everyone will put Yu 'ebao or Yu 'Bao Li, because it can not only be directly used for consumption, but also has a certain income. In addition, the amount spent or borrowed will also increase.
Although they are all wealth management products in Alipay, there are still some differences before. The amount of quick reminder of Yu 'ebao on the same day is 6,543,800 yuan. Even if it is invested in Bao Li, it will cost 30,000 yuan at most. When there is an emergency, I am really rich and can't take it out.
(2) WeChat saves money:
The money in WeChat can also be deposited in WeChat's wealth management product-change pass, which can be consumed while managing money. At the same time, the micro-loan amount of WeChat will also increase, so it is also one of the favorite choices of the public, but it is also limited. The income is similar to that of Alipay's Yu 'ebao and Yu Bao Li, and the daily limit is 10000 yuan.
5. How to save money?
Personally, I think that although the interest on putting money on WeChat and Alipay is relatively high, and it is convenient and safe to use, I personally think that it is best not to exceed 1 10,000, because it cannot be taken out in an emergency, and the expenses of 1 10,000 are barely enough. It is recommended to deposit the extra money in the bank.
There is also that when we manage money and save money, we always want to earn more interest, but the flow of funds is also a very important consideration, and it is easy to be in a hurry when we need money urgently. Most of the time, we'd better not rush into it, such as buying real estate and putting it away, emptying our pockets and putting it all in fixed assets, but when we are in urgent need of cash, we have to depreciate it and have a sale. We can make some appropriate investments to prevent inflation, but we have to keep 5% to 10% of the funds in hand.
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There are actually many people who use Yu 'ebao. Even those who use Yu 'ebao are not less than the number of Yu 'ebao within the seven-day income period of 7%. Why is the current seven-day income not high, but I think the number of Yu 'ebao has increased? The reasons are analyzed as follows.
The wealth management income decreased, and the overall investment situation declined.
We know that since the beginning of this year, the income from financial management has indeed dropped a lot. The basic income last year was 4%, which was very outstanding. However, there is a time limit for financial management. For consumers, although the income of Yu 'ebao is not high, it has two advantages:
More and more products of the same type
In fact, for Alipay, there are more and more products of the same type. What we know is that there are many products of the same type now, such as WeChat's change pass, such as the bank's various wealth management products similar to Yu 'ebao and so on.
Because of the complexity and diversity of various wealth management products, Yu 'ebao is affected.
Therefore, the number of Yu 'ebao may be restrained to some extent, but thanks to the background guarantee of Alipay, the number of Yu 'ebao is still quite large.
I think there are many people saving money in Yu 'ebao. The access of Yu 'ebao is flexible and convenient.
It is especially convenient to put the extra money in the balance treasure, whether it is dozens or hundreds, it can generate interest once it is put in, which also shows me the greatest use of spare money. None of us can predict when the money in the balance will be used, but it is good that we can't see some money when we are lying down. This has changed our traditional ideas.
Alipay platform has more activities than the traditional four major banks.
In the wealth management market, compared with the traditional four major banks, the product interest rate is fixed and low in the market. On the other hand, Alipay has a variety of activities, including small red envelopes and products at different stages, which makes us feel at ease and really see more benefits. It allows us to try and make a certain commitment, so more and more people will play or manage money.
The enterprises behind Alipay have gained more and more trust.
Now since the establishment of Alipay, Taobao's business is getting bigger and bigger, and it can also meet our various conveniences. We are more and more assured of it and can win our trust.
Because we have Alipay, we have a mobile phone when we go out, and we are not afraid of a small wallet on the bus. Sometimes we forget to bring our bus card, and we can find electronic products in Alipay. You can also buy stocks in the fund market, invest in the fund and the gold market. It's easy to open and close a securities account, so it's convenient to take out movie tickets in life. Known as one of the four modern inventions. It is said that technology changes life.
Before Yu 'ebao, the annualized rate of return may be higher than now, but now the annualized rate of return may not be much higher than the bank time deposit interest rate. As for whether the specific number of people is more than before, maybe only Yu 'ebao really knows.