Achievements of Lijiang Yulong Tourism Co., Ltd.

Lijiang tourism is the earliest enterprise engaged in tourism development and management in Lijiang area, and it is also the leading enterprise of tourism in this area. The overall development strategy of the company in the future includes the centralized development strategy of superior resources, active marketing strategy, differentiated management development strategy and boutique brand strategy. The strategy of centralized development of superior resources is to obtain tourism resources and characteristic resources inside and outside the region by obtaining the right to develop and manage, and to obtain enough space for survival and development. The active marketing strategy is to establish and improve the marketing network and marketing team, carry out product development and marketing of the company, and meet the needs of the tourism market to the greatest extent; The development strategy of differentiated management is to fully grasp the development trend of domestic traditional sightseeing tourism to sightseeing, sports, leisure, culture and other characteristic tourism, and rely on the advantages of tourism resources to develop characteristic tourism service products. Boutique brand strategy is to focus on building national culture and tourism boutique, comprehensively improve the quality of the company's business projects, and build the company's tourism brand. We believe that Lijiang tourism will be more brilliant tomorrow!