I. Projects
Clothing store, taking into account clothing design and clothing marketing.
Reasons for choosing clothing industry:
First of all, the past two decades have been a year in which opportunities and challenges coexist in the development of the clothing industry. From "World Factory", "Made in China" to "China Design", China garment industry has experienced 20 years of unusual but full of opportunities. Only relying on low-cost mass production of brand-free clothing can no longer make enterprises stand in today's clothing industry. I will combine independent design and independent sales to create my own brand, which is in line with the changing trend of China's clothing industry.
Secondly, compared with other industries, the input cost of clothing industry is relatively low, which is affordable for college students like me who just graduated. Through the preferential policies of the state, they can apply for business loans, enjoy one-year tax exemption, and reduce the financial pressure of starting a business.
Thirdly, "clothing, food, shelter and transportation" is very important to people, and the importance of clothing in the first place can be seen. No matter how the world develops, clothes will never be abandoned and the clothing industry will never disappear. Therefore, as long as we have Ming Rui's insight and the spirit of keeping pace with the times, we can develop a broad market.
Finally, I have a unique interest in fashion design and my own views on fashion. Interest is the biggest motivation, so I sincerely feel that I am very happy to engage in fashion career.
2. About clothing stores
Name of clothing store: Yiyang Angel (brand name)
Objective: to make clothes with your heart and help you release beauty.
Object-oriented: 15-35-year-old female consumers, this part of female consumers is the stage that pays the most attention to appearance, so it is also the group that consumes the most clothes.
Features of our store: The clothes independently designed by the owner are mainly women's clothes. In the long run, the only way out is to build your own brand, which is the way to win.
Five styles: fresh and refined, simple and generous, mature and intellectual, noble and elegant, fashionable and modern.
Commodity positioning: in the first stage, we mainly sell low-priced goods. When it first opened, the brand awareness was not high, mainly for low-and middle-income people who accounted for the largest population in China, ensuring that clothing stores could operate; In the second stage, "Yiyang Angel" had a certain influence and market share, and began to turn to high-end clothing sales and enter the international market.
Three. Establishment and operation plan of clothing store
1. Establishment plan of physical clothing store
Open an online shop to accumulate funds, publicize and expand influence for physical clothing stores.
The main purpose of this stage is not only to accumulate funds, but also to make "Yiyang Angel" gain a good reputation and win the favor of some consumers, thus playing a propaganda role and reducing the operating pressure of physical clothing stores. After three years of operation, the online store began to operate physical clothing stores, but at the same time it also operated online stores.
Opening a shop online, with less investment and flexible operation mode, can provide good profit space for operators and become a way for many people to start their own businesses. Low start-up capital, less investment, fast and convenient transaction. The start-up cost of opening an online shop is relatively low, and there is no tax, and the online shop does not need other people to guard it, saving manpower investment. There is basically no expenditure on water, electricity and management fees. In the operation of online stores. The platform for opening a shop online is free of charge, so the cost of opening a shop online is very low.
2. Operation of physical clothing stores
(1) Opening preparation stage
Location of Clothing Store: The newly developed commercial street in Shijiazhuang will form a new prosperous area due to the new urban planning. The clothing store here has a high grade, which is conducive to improving the status of "Yiyang Angel" in the hearts of customers.
Clothing store decoration: mainly in warm colors, highlighting the theme of women, but also containing modern elements, please ask professional design team to design and decorate.
Publicity work:
A. initial publicity. Due to the three-year online shop operation, "Yiyang Angel" has a certain popularity on the Internet, which has played an initial propaganda role, so there is also a small market;
B. Opening promotion: one month before opening, distribute leaflets for publicity, mainly introducing the store location, opening activities and characteristics of clothing stores, and carry out publicity throughout Shijiazhuang; On the opening day, the opening ceremony was held, some friends and classmates were invited to increase their popularity, and a live lottery was also held. All clothes are sold at a discount of 8.8%, and exquisite small gifts will be given when you enter the store.
C. Long-term publicity: in normal years, a large-scale publicity activity will be held every quarter, and leaflets will be distributed throughout Shijiazhuang to mainly introduce the characteristics of our store; Holidays, carry out corresponding activities and publicity. Consumers who spend more than 5,000 yuan during the Spring Festival and store celebrations (the consumption amount is adjusted with the business situation every year) send beautiful greeting cards to express their gratitude.
D. When the operation reaches the scale level, increase publicity investment and advertise in fashion magazines and newspapers.
Source: Open an online shop to continue to cooperate with clothing manufacturers, and at the same time look for new clothing factories to start producing their own clothes. It is guaranteed to have new models every two weeks, and the purchase time can be adjusted at any time.
Staff: At the beginning, only one girl was recruited, requiring good image and temperament, good language ability, and being able to speak standard Mandarin and simple English. At the beginning, due to limited funds, I mainly focused on the quality of employees, so I gave employees higher wages than the same industry, and the number of employees will be adjusted at any time with the operation of clothing stores.
(2) Operation stage
Fund operation:
Cost type
Amount (yuan)
Rent (one year)
60000
decorate
15000~20000
Employee salary (monthly)
1500+ commission
Publicity expenses (per year)
10000
Liquidity (utilities, purchase funds)
10000
Permanent capital
10000
About employees
Requirements: Good service attitude, smiling service and equal treatment for every customer; Wear neat work clothes at work;
Welfare: Take one day off every week (Monday) and distribute food on traditional festivals.
Self-improvement: pay attention to the development of the same industry, learn from their experiences and lessons, and pay attention to the trends of fashion magazines and clothing industry; Keep learning the knowledge of fashion design.
Although everything is difficult at the beginning, it is impossible not to start. As a college student, I have no experience and many shortcomings in my plan, but I have the ability to learn. Continuous learning will enable me to improve and constantly improve my business plan. With a clear goal, you are half successful, and "Yiyang Angel" will grow and develop with the efforts of me and my staff!
Business Plan of Clothing Company (2)
I. Introduction of the Project
Mainly engaged in Korean clothing, jewelry, and selling daily necessities with unique Korean design. Using the combination of network and storefront, using the premise of the vigorous development of network technology in 2 1 century, according to the upsurge of online shopping, new shopping concepts are designed to drive the shopping enthusiasm of a new generation of young people. Fast, convenient, diverse and Korean are our characteristics.
Second, the store location
In order to reduce capital investment, we directly use two connected parking spaces near the park and opposite the entrance of Huojia Village, leaving rent.
Third, the store decoration
Shop decoration is related to the management style of a shop and the first impression of its appearance. Please ask the decoration company to draw pictures before decoration, including plan, elevation, section, materials, colors, sizes, etc. These should be indicated in advance. In order to communicate clearly what you want to decorate, it is best to take the decorator to the same type of storefront for on-the-spot observation and explain clearly what you want to decorate, so that the renovated storefront will be closer to your own ideas.
1, if you want to keep close to Han Feng, you should work hard on the decoration of the storefront, which gives people a strong visual impact and appeal, which is refreshing.
2, lighting and other hardware devices are also very important. If the store is not bright enough, it feels like it will close down! The light at the door must be on at night, which can attract the attention of passing customers at once! The lighting is cold and warm, and there must be air conditioning in summer, otherwise it will be difficult for customers to choose clothes patiently in the store! It is estimated that it will cost 5000 yuan.
Fourth, the channels for purchasing goods.
1, goods selection: First, negotiate online agency with Korean brands, and strive for the lowest price and more sources. Secondly, aim at the wholesale market in Seoul, South Korea, and choose the best products. Once again, aim at the Korean shopping network and hang it directly on our website, buying low and selling high.
2. Purchase channel: If Korean goods return to China by direct mail, we must talk about logistics companies, establish good cooperative relations, and strive for the lowest cost.
Verb (abbreviation of verb) labor force planning
Reduce costs and exercise personal ability in the early stage of starting a business. I don't intend to recruit waiters, but I (Anyang store decoration, opening cashier, etc. ), Dong Yu (web page maintenance, purchase after going to Korea), (purchase), Zhang and other students (store attendant) are responsible. Only after making a profit can we use the method of investment dividend.
Analysis of investment and monthly cost of intransitive verbs
1, and the decoration fee is 5000 yuan; 2. Clothes, ornaments and small things are placed in the store. 3000; 3. Other store expenses 1000 yuan; 4. The employee's salary will be settled at the end of the profit and will not be included in the investment for the time being; 5. The remaining 4000 is used as working capital.
* * * Yuan: 13000.
Seven, marketing strategy
1, opening promotion
When everything is ready, we are ready for the official opening ceremony. In order to attract customers on the opening day, it is inevitable to hold some promotional activities, which are nothing more than discounts, gifts and lottery. At the same time, some leaflets were distributed in the surrounding communities.
2. Long-term development of marketing strategy
(1), principle: stick to your own route and update the network quickly. If handled properly, you can gradually expand the sales scope appropriately. (2) Policy: try to standardize all links to prepare for future chain development, that is, pattern replication. (3) Service: training the basic interest of sales staff, service attitude and service tenet to customers. No matter whether customers buy clothes or clothes with little money, they should send them away with a smile and let them leave with satisfaction. Only in this way can we have a good reputation and repeat customers. On the premise of possible realization, meet the requirements of customers as much as possible. (4) Method: Surprise for the first time: Give away trinkets and pendants for free, and let them fill in a long-term customer list to convey the characteristics of our store.
Increase the possibility of customers buying: ① communicate advanced shopping methods, such as publishing new goods updates on Skynet every three days; (2) Use the customer registration information to send an email to customers under some excuse, give them small favors, let them come to the store to receive or inform them of discounts, or send out-of-season clothes (to be quantified) or birthday gifts for free; (3) According to the amount purchased by customers, establish a cumulative reward mechanism.