Strategic logic refers to the thinking and reasoning behind the formed strategy, which is related to the goals and practices to be achieved by the strategy. Every enterprise has its own uniqueness, and different managers have different strategic ideas, which explains why the two strategy manager saw the same facts and had the same goals, but their final strategic methods were quite different. Although different managers have different strategic ideas, the logical relationship still exists, which is embodied in the logic of strategic thinking, strategic analysis and strategic management.
Strategic logic is the continuous relationship among strategic thinking, strategic analysis and strategic management. The core problem to be solved is how the enterprise moves from the current value to the future value, that is, value-added.
1, the logic of strategic thinking
Strategic thinking is an idea, an idea, an orderly and hierarchical inference. Henry. Mintzberg (2003) thinks that strategy, as the content of a concept, includes not only the choice and orientation of an organization, but also its inherent way of understanding the world. Strategic thinking is abstract and only exists in the minds of interest groups. No one can see or touch the strategy, but this concept and idea can be shared through the intentions and actions of the members of the organization. Every enterprise will set up a unique model and system for the idea it admires and the value it pursues, and realize the value through operation.
What is the primary solution of strategic thinking? Value? Questions, like people asking themselves? Why am I alive? In the same way, what is the existence value of enterprises? In fact, this is the reason and purpose of enterprise's survival, the philosophy, guiding ideology, principles and direction of enterprise's production and operation, and it affects how managers view their own career, market, customers, rivals, employees and partners. Although scholars have different views on strategy, they all point to value in the end, in order to increase or even create value, including enterprise value and customer value. Enterprise value reflects the long-term profitability and sustainable development ability of the enterprise; Customer value is the satisfaction and satisfaction that customers perceive in the process of consumption, and the perceived benefits exceed the cost. Customer is the premise of enterprise's survival. Only by satisfying the customer value first can the enterprise value be realized, and only under the guidance of clear value orientation can the business activities of the enterprise be carried out continuously and stably.
After clarifying the existence value of enterprises, we need to further consider and solve two kinds of problems: one is the development direction of enterprises, and the other is the development mode of enterprises. The direction is the coordinates on the map, indicating where the enterprise used to be, how to get to the present position and where to go in the future. Managers should set the direction, short-term and long-term goals for the development of enterprises, guide employees to do the right thing, and make all people move along the right path to coordinate. Methods are tools and means. Managers should formulate a perfect organizational system, integrate business combination, resource structure, competitive strategy and advantages, guide employees to do things correctly, and let employees complete tasks effectively and correctly.
2, the logic of strategic analysis
Strategic analysis is the basis of strategic management process and the necessary condition to ensure the correctness and enforceability of enterprise strategy. Its process is as follows: information collection and investigation-strategic analysis-risk assessment and countermeasures. The objects of information collection and investigation include the business data of enterprises in recent years, changes in macro-environment such as policies, laws, economy, technology and culture, development trends of industries and market conditions, changes in competitors, changes in consumer behavior and other related information.
Strategic analysis is to understand the company's internal strengths and weaknesses as well as external opportunities and threats, and provide a basis for the company's strategic positioning and strategic choice. Advantages and disadvantages mainly focus on the comprehensive evaluation of internal resources and capabilities of enterprises and the comparison with competitors. Opportunities and threats focus on the changes of external environment and the possible impact on enterprises. Generally, they are analyzed from macro-environment, industry environment, market environment, competitive environment and standards of successful enterprises, so as to find out the future development direction and countermeasures and guide enterprises to focus their actions and resources on their own advantages and opportunities. See table 1 for the SWOT analysis matrix.
SWOT analysis reflects the strategic view of dividing opportunities by ability, that is, the quantity and quality of opportunities are relative to the quantity and quality of enterprise capabilities, and enterprises with large capabilities and large numbers have great opportunities to divide, and the quality of capabilities determines the leading position of opportunities that enterprises can use in the overall opportunities, so strategic analysis pays more attention to opportunities and capabilities. Through the analysis of strategy, we can predict the possible risks and consequences of different schemes, and provide basis for enterprise selection and decision-making.
3, the logic of strategic management
Strategy is an idea shared by members of an organization through their common intentions and actions (Henry? Mintzberg, 2003). Strategy is not only a collective concept, but also an important issue in strategic composition is how to interpret this collective concept, that is, how to spread strategic intentions in the organizational system and form * * * enjoyment, and how to implement strategic actions on the basis of a collective agreement. What is the logic of strategic management? Goal-task? From the perspective of strategic management, enterprises have three levels: company level, business level and functional level. The strategy of each level should be considered from a higher level. The strategy design and implementation of the lower level is to achieve the tasks and goals set by the upper level, while the strategy of the company level should be further considered from the perspective of the industry. Communication and mutual trust among all levels are the key to this chain, from which the strategic intention of enterprises can spread, enjoy and form a collective concept.
The logic of strategic management is embodied in the following aspects: the generation of strategy is a controlled, conscious and formal planning process. The planning process is divided into clear steps: first, determine and quantify the goals; The second is to evaluate the internal and external environment of the organization; The third is strategic evaluation; Fourth, the implementation of the strategy, and through the decomposition of different levels of detailed objectives, budgets, procedures and various business plans to implement, in principle, the top management is responsible for the entire strategic process, in essence, the implementation of the strategy is the responsibility of all planners.
4. Strategic logical relationship
The strategic logical relationship of an enterprise is embodied in strategic thinking, strategic analysis and strategic management, which are organically related and gradually enter into analysis and management from strategic thinking. Strategic thinking should first consider the value of the enterprise, and then gradually develop the direction and methods. Strategic analysis begins with information collection and research, gradually evaluates the internal and external environment, analyzes various strategic plans and risks, and then chooses the trade-offs before implementation. Strategic management is to gradually spread an intention into a collective concept, a goal-oriented task chain, and a multi-level decomposition and management at the company level, business level and functional level in an enterprise. It can be seen that the strategic logical relationship is an orderly hierarchical relationship, which runs through the whole strategic process.
;