Enterprise strategic planning is a formal process and ceremony, which is to formulate the long-term goals of the organization and put them into practice.
Strategic planning is divided into three stages.
The first stage is to determine the goal, that is, the goal that the enterprise should achieve in response to various changes in the future development process.
The second stage is to make this plan. After the goal is determined, consider what means, measures and methods to achieve this goal. This is the strategic plan.
Finally, turn the strategic plan into a text for evaluation and approval. If the approval fails, it may take many iterations and need to consider how to correct it.
Steps of enterprise strategic planning
[3] Step 1: Determine the competitive position of the enterprise. Because different competitive positions need different competitive strategies, the competitive strategies of market followers and market leaders are different. The competitive strategies of enterprises in different development periods are also different. Only by clearly understanding your own market positioning can you formulate an effective competitive strategy.
Step 2: Define competitors accurately. The purpose of strategy is not to imitate the market leader, but to accurately locate and establish its own competitive advantage. The premise of positioning is to clarify competitors. Without competitors, it is impossible to locate accurately. Without accurate positioning, there can be no clear and effective strategy.
Step 3: Choose the strategic form according to the competitive position of the enterprise. Trout, a positioning master, gave four competitive strategies, corresponding to different market positioning of brands. Therefore, we should choose our competitive strategy according to our market position and competitors.
Step 4: Integrate enterprise resources and form strategic matching.