Mengniu Dairy is one of the famous dairy production enterprises in Chinese mainland, which was established in 1999. Since its establishment, Mengniu Dairy has risen rapidly with its high-quality products and strong brand influence, and has achieved remarkable market share in the dairy market. By 2005, Mengniu has become the second largest dairy enterprise in China, with the output of liquid milk and ice cream ranking first in China.
The success of Mengniu Dairy can not be separated from its strict quality management and innovative spirit. The company always adheres to the principle that quality is the lifeline, controls the product quality from the source, and has strict acquisition standards for raw milk to ensure that each batch of products meets the national food safety standards. In addition, Mengniu Dairy continuously introduces international advanced technology and equipment to improve production efficiency and product quality.
As an enterprise with a strong sense of social responsibility, Mengniu Dairy actively undertakes social responsibility while developing. The company gives back to the society by implementing green environmental protection projects and donating dairy products. In the public welfare activities over the years, Mengniu Dairy has actively participated and made contributions to the society.
Mengniu's characteristics:
1, natural grassland milk source. Mengniu dairy products are all selected from natural grassland pastures. These pastures have beautiful environment and fertile grass. Cows grow in this environment, and the milk produced is of higher quality and better taste.
2. High quality dairy products. Dairy products produced by Mengniu include yogurt, milk drinks and ice cream. These products are made of high-quality raw materials and techniques, which are delicious and reliable in quality.
3. Full traceability system. Mengniu has adopted a full traceability system, so consumers can scan the QR code on the package and see the production link and production date of the product to ensure the safety and reliability of the product.
4. innovate R&D center. Mengniu has a special R&D center dedicated to developing new products and technologies to meet the needs of consumers and improve their quality of life.
5. Social responsibility. Mengniu actively fulfills its social responsibilities, actively participates in public welfare undertakings, provides help to vulnerable groups, and promotes the harmonious development of society.
Reference to the above content: Baidu Encyclopedia-Mengniu