Shenzhen Fiyada (Group) Co., Ltd., founded in 1987, is the only watch listed company in China. After years of efforts, it has grown into a flagship watch enterprise in China, which integrates watch research and development, design, manufacture and sales. It has a famous brand "FIYTA" and a commercial brand "Hengjili", and its marketing network covers the whole country and extends to foreign countries. Fiyta, a professional watch brand, has accompanied China astronauts in space for many times, and made the legendary story of watches with its excellent performance. Fiyta watches present exquisite craftsmanship, ingenious design and record perfect life moments for tasters. The product style leading the trend, while deducing the classic watch culture, also conveys the cognition of time and the proposition of life.
Group profile
Since its establishment, the company has adhered to the brand strategy, attached importance to technology research and development and new product research and development, and has a number of international and domestic leading technologies. The space watch developed by Fiyta has been used as space timing equipment for three times and has successfully become one of the three major space watch brands in the world. The "Fiyta Cup Watch Design Competition" jointly organized by the company and Tsinghua University has become one of the highest-level competitions in the international design field. In recent years, the brand value of Fiyta has been rising, and Fiyta watches have been sold in six countries.
Hengjili is a chain group under FIATA, which specializes in the distribution and service of world famous watches. It has a strong capital advantage and good management ability. At present, there are more than 100 chain stores in China, which is a famous watch retailer with the widest coverage in China, and has a good cooperative relationship with major international watch groups and independent brands.
Fiyta has always attached importance to the learning and growth of employees and the construction of learning organizations, and won the title of "China's Best Employer of the Year" for three consecutive times from 2006 to 2008. The company continuously introduces advanced management tools, such as balanced scorecard and lean six sigma, to enhance its organizational ability. The company's compound growth rate has exceeded 50% for five consecutive years. The company will continuously improve its competitiveness and realize the vision of "building an international brand and becoming a global enterprise". Shenzhen Fiyta Co., Ltd., one of the world's three major aerospace watch brands and the only domestic listed watch company, has established a foreign trade network sales cooperation with Dunhuang Network, and will provide a series of overseas sales, market expansion, brand building and other services for Fiyta based on the trading platform of Dunhuang Network. For this reason, the Dunhuang network generation operation team will assist the latter to develop foreign trade e-commerce business.
Enterprise history
From 65438 to 0987, the whole era has made great progress, and Shenzhen, a coastal city, is at the forefront of integration and prosperity. Under the influence of profound culture and the development of cutting-edge forces, FIATA focuses on the industry of "watches", which is destined to be constantly innovated, and has a modest and broad vision.
Independent research and development of tourbillon movement, aerospace movement, innovative research and development of new materials for watches such as titanium reinforced in space, holding watch design competitions, and creative watch design and technology ... While interpreting the classic watch culture, Fiyta has always conveyed the idea of "enterprising" life. Recently, Hong Kong artist Louis Koo became the first image spokesperson of this watch. Deduct "Perfect Time, Perfect Life"
With its exquisite watchmaking skills, Fiyta became a partner of China's manned space industry at the beginning of this century, not only as a special watch for astronauts' ground training, but also accompanied by the space exploration feat of space heroes.
In 2003, China's first manned spacecraft "Shenzhou 5" successfully traveled into space and returned. Yang Liwei was wearing the FIYTA Extreme Series Space Watch. In 2005, Yang Liwei, a space hero, visited Russia and presented Fiyta watches to the Russian Space Agency as a "national gift" on behalf of China's space department.
In 2005, with Shenzhou VI astronauts, Jisu series space watches achieved a space flight of 1 15 hours and 32 minutes, with a journey of about 3.25 million kilometers, which lived up to expectations.
In 2008, Shenzhou VII astronauts completed the first spacewalk in China. Skywalker, the extreme series of space watches, as an auxiliary timing device, faces the danger of spacesuit in outer space. This watch is equipped with a complex mechanical movement independently developed by Fiyta, which has powerful anti-magnetic and shock-proof functions. Pick it up,
At the same time, FIATA also provides timing equipment for international sports events such as the Asian Winter Games and the Asian Sailing Championships. In recent years, FIYTA has joined hands with China Motorcycle Team in the extreme series to participate in the "most difficult and dangerous" Dakar Rally ... In various unknown environments, FIYTA watches have been used by heroes, echoing each other.
Since 2003, FIATA watchmaking experts have represented the national watch industry for many times, participated in the working meeting of the watch technical committee of the International Organization for Standardization, and jointly revised the international standards of the watch industry with people from Switzerland, Germany and other countries.
At present, with all the capital cities in China as the center, covering all levels of cities in China, sales terminals have been established in six countries and regions, including Canada, United Arab Emirates, Singapore, Malaysia, Viet Nam and Hong Kong.
Every Fiyta watch, in the rigorous and exquisite design, production and assembly, and in-depth events, not only embodies the artistic aesthetic value and comfortable wearing feeling, but also expresses the temperament and unique life proposition of the wearer.