Unilever Group is a multinational company, which was formed by the merger of Dutch margarine company and British LeverBrothers soap company on 1929. Headquartered in London, England, it is responsible for the operation of food and washing products respectively.
20 18 12 was announced by the "Top 500 World Brands 20 18" compiled by the World Brand Laboratory, ranking 40th. 20 19 July, Fortune Global 500 released: ranking 167. 1At the beginning of 994, Shanghai Unilever Toothpaste Co., Ltd. was established as a joint venture between Shanghai Toothpaste Factory and Unilever UK Co., Ltd. ..
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As early as 1930s, China Soap Co., Ltd., the predecessor of Unilever, invested in Shanghai to produce Lux brand soap and Umbrella brand soap, which became the best-selling products in China market because of their excellent quality.
Unilever 1986 returned to Shanghai, and the first joint venture Shanghai Lihua Co., Ltd. continued to produce Lux soap. Limited by the living standard at that time, the use of Lux soap was regarded as a symbol of "openness" and "fashion" by young people. Lux is the best-selling soap in China.