How to manage key customers

For the company, whether the key customers can be developed into stable and long-term strategic partners is one of the important factors for the company to achieve sustainable development. Key customers are customers who can create greater benefits for the company or have a greater impact on the company's operation. It is very important to strengthen the management of key customers. After being marked as a key customer in RushCRM system, it is also a key factor to stabilize key customers by using the system to track and maintain their relationships for a long time and provide quality services.

First of all, we need to keep in touch with key customers, shorten the distance between them and interact with them effectively. The company needs to establish a scientific and perfect service return visit mechanism. Effectively use RushCRM system to define the operation of follow-up visit mechanism and promote the progress of customer relationship.

So how to establish a perfect key customer service return visit mechanism? Next, Bian Xiao uses RushCRM system to show you.

First of all, in the customer management module, we can mark the existing key customers as key customers and make different return visit mechanisms for different customer types. For example, key customers need to pay a return visit once a week, ordinary customers pay a return visit once a month, and interested customers pay a return visit once every two weeks. After establishing the return visit mechanism, effectively return the set return visit mechanism, and input the return visit content into the return visit record module, so as not to forget the historical return visit situation. When the salesman forgets to pay a return visit, the system will automatically send a message to remind the designated salesman and his superior leader to urge him to pay a return visit.

Establishing a good relationship between the company and key customers is the key to bring sustainable development to the company. The highly customized RushCRM system combined with the company's own scientific management mechanism can expand business opportunities indefinitely.