Li Yifei is recognized as a master among them. China government has strict control over industries involving ideology, and the entry threshold for foreign investment is very high. But look at Li Yifei's achievements: in April, 2003, Viacom's MTV Universal Music Television officially entered 6,543.8+million households in Guangdong through Guangdong Cable TV Network, and Cantonese people can watch 24-hour MTV music TV channels on supplementary channel 39, and MTV Universal Music Television has also become the first international media brand to get the right to land in China;
In March 2004, Viacom Chairman Lei Shidong visited China and announced the establishment of a joint venture production company with Shanghai Wenguang Group, which is the first Sino-foreign joint venture film and television production company in China.
In April 2005, MTV TV Network and China Mobile signed a phased cooperation agreement to jointly develop the mobile music market.
In May, 2005, Nickelodeon Children's Channel under MTV TV Network and Shanghai Wenguang Media Group jointly established Shanghai Haha Nick TV Production Co., Ltd.
Viacom also actively seized the outdoor advertising market in China. Viacom Outdoor Company, a subsidiary of Viacom, reached an agreement in September 2005 to acquire 70% of the shares of Mohji Creative Company, and said that it could choose to acquire the remaining 30% of the shares within five years. This is Viacom Outdoor's first acquisition in China. In February, Viacom Outdoor Media Advertising (Beijing) Co., Ltd. was established. The target company owns the advertising rights of all about 5,000 buses of Beijing Bus Co., Ltd. ..