How to deal with the confusion between trademark and enterprise name

According to the Opinions of the State Administration for Industry and Commerce on Solving Several Problems in Trademarks and Enterprise Names, if the words in a trademark are identical or similar to the font size in the enterprise name, which confuses others with the market subject and the source of their goods or services (including possible confusion, the same below), and thus constitutes unfair competition, it shall be stopped according to law. First, the main situation of confusion (1) registered words with the same or similar font size as others' enterprise names as trademarks, which caused the relevant public to misunderstand or mistake the owner of the enterprise name and the trademark registrant. (2) registering words identical with or similar to others' registered trademarks in the name of an enterprise as the font size, causing misunderstanding or mistaken recognition of the trademark registrant and the owner of the enterprise name by the relevant public. Two. Conditions to be met in handling cases The following conditions shall be met in handling cases of confusion between trademarks and enterprise names: (1) The confusion between trademarks and enterprise names damages the legitimate rights and interests of prior obligees; (2) The trademark has been registered and the enterprise name has been registered; (3) filing a request within five years from the date of trademark registration or enterprise name registration (including those that have been filed but have not been processed), but malicious registration or malicious registration is not subject to this restriction. Three. Complaint of the obligee If the trademark registrant or the owner of the enterprise name thinks that his rights and interests have been damaged, he may make a written complaint to the State Administration for Industry and Commerce or the provincial administration for industry and commerce, and attach relevant evidence that his rights and interests have been damaged. Four. Principles of Handling When dealing with the confusion between trademarks and enterprise names, the principles of maintaining fair competition and protecting the interests of prior legal rights holders should be applied. Five, the trademark and enterprise name confusion and occurred in the same provincial administrative region of the case, handled by the provincial administration for Industry and commerce; Inter-provincial administrative regions shall be handled by the State Administration for Industry and Commerce. Cases requiring the protection of the exclusive right to use a trademark shall be undertaken by the enterprise registration department of the Administration for Industry and Commerce at or above the provincial level; Where the enterprise name needs to be changed, the undertaking department shall, jointly with the trademark administration department, implement it according to the approval authority of the enterprise name, and report it to the Trademark Office of the State Administration for Industry and Commerce and the Enterprise Registration Bureau for the record. Cases requiring protection of enterprise name rights shall be undertaken by the trademark administration department of the Administration for Industry and Commerce at or above the provincial level; Where it is necessary to cancel a registered trademark, the undertaking department shall put forward opinions and report them to the Trademark Office of the State Administration for Industry and Commerce for decision, and the Trademark Office of the State Administration for Industry and Commerce shall handle them jointly with the Enterprise Registration Bureau in accordance with the relevant provisions of the Trademark Law and the Detailed Rules for the Implementation of the Trademark Law. The administrative department for industry and commerce shall investigate and deal with the use of trademarks or enterprise names in violation of the relevant provisions on trademark management and enterprise name registration, which causes confusion.