1, development strategy
From the perspective of enterprise development, any successful enterprise will go through the implementation period of growth strategy with different lengths, because in essence, only growth strategy can continuously expand the scale of enterprises and make enterprises develop from small enterprises with weak competitiveness into large enterprises with strong strength. Enterprise development strategy includes integrated expansion and diversified expansion.
2. Stability strategy
It means that enterprises follow the same strategic goals as in the past and maintain a consistent growth rate without changing the basic products or business scope. It is a strategy that takes defense as the attack and safe operation as the purpose, and does not take greater risks in products and markets.
3. Shrinking strategy
It refers to a business strategy in which an enterprise shrinks and retreats from the strategic business field and the basic level, which greatly deviates from the starting strategy. It mainly includes adaptive tightening strategy, failure tightening strategy and adjustment tightening strategy.
4.M&A strategy
M&A strategy refers to the purpose of M&A and the ways to achieve it, including determining the purpose of M&A and choosing the object of M&A. ..
Development strategy can generally take three ways:
1. External development (M&A) refers to the strategy that enterprises seek development by obtaining external management resources. The narrow connotation of external development is mergers and acquisitions, including acquisitions and mergers. Acquisition means that one enterprise (acquirer) acquires and absorbs the business of another enterprise (acquirer). Merger refers to the reorganization of enterprises at the same level, and newly established enterprises often use new names.
2, internal development (new) refers to the enterprise to use their own internal resources for development strategy. The narrow connotation of internal development is new construction.
3. Strategic alliance refers to the cooperative relationship established by two or more business entities in order to achieve a certain strategic goal.