Vipshop was established in 2008, headquartered in Guangzhou, China, and successfully listed on the New York Stock Exchange on March 23rd, 20 12. Vipshop has created a fashion sale mode of "selecting brands, deeply discounting and snapping up in a limited time" in China, selling various famous products such as clothing, shoes and bags, beauty cosmetics, mother and baby, home and life online.
As the world's largest sale e-commerce, the sale model represented by Vipshop has also become one of the three major e-commerce formats in China. Vipshop has been selected as one of the Fortune 500 companies in China for seven consecutive years, among which it was ranked as 108 in 2020, and 24th among China Internet companies 100 in 2020.
Product advantages:
Vipshop has grown rapidly at this stage, but it has also encountered its own problems. The first is the business model, because Vipshop will adopt the mode of cooperation between brands, and the pricing power of the business model itself will be controlled by some brands.
Secondly, the operational efficiency of logistics is not high enough, which leads to the small gross profit space of Vipshop. After listing, Vipshop will invest a lot of money in logistics construction to improve the service quality of products.
Reference to the above content: Baidu Encyclopedia-Vipshop