The packaging design of Pepsi OP is exquisite, adopting the image of One Piece's popular character Lufei, and incorporating the characteristics of drinks. This beverage adopts a special beverage formula, which can provide consumers with more taste choices, such as refreshing and sweet taste. In addition, PepsiCo OP also launched a series of peripheral products, such as T-shirts, cups and towels. Let the fans of One Piece feel the culture of One Piece represented by this drink more deeply.
In order to promote this limited edition beverage, Pepsi launched a large-scale publicity campaign nationwide. In addition to selling in supermarkets, convenience stores and other channels, Pepsi also cooperates with well-known bookstores and toy stores to provide consumers with more convenient ways to buy. At the same time, Pepsi also sent many of the most popular role players in One Piece animation to participate in various exhibitions and activities, which attracted the attention of many fans. Through various promotion methods, Pepsi OP has successfully tapped the potential market of One Piece, providing consumers with a brand-new beverage choice.