The Development Course of Shanghai Cultural Radio, Film and Television Group

1979 was the first in China to resume broadcasting advertisements, with extra-budgetary income for the first time; 1987 Shanghai People's Broadcasting Station and Shanghai TV Station set up Taichung Station to form an internal competition situation and improve operational efficiency; From the end of 1992 to the beginning of 1993, New Oriental Radio Station, Oriental TV Station and Cable TV Station were established to further strengthen the competition system; 1In August, 1995, Shanghai Radio, Film and Television Bureau was established, breaking down the industry barriers of radio, film and television. In April 2000, Shanghai General Administration of Culture, Radio, Film and Television was established to realize the confluence of culture and broadcasting; In April, 200 1 year, Shanghai Culture Radio and Television Group was established. The seventh time is the continuous practice and exploration of a series of modern group management models. After the integration, Shanghai Culture Radio and Television Group has become a multi-media company with radio and television, news websites, newspapers and magazines, mobile TV, interactive TV and broadband TV. It has a film and television production, distribution and projection system focusing on feature films, TV dramas and cartoons; Have a number of high-level art groups and sports clubs; A large-scale news and cultural media group with 12 landmark cultural buildings such as the Oriental Pearl, Grand Theatre and International Conference Center stands on the east coast of the motherland.