Two. Business objectives in 2008 (1) Core business objectives In 2008, the company's core business objectives are: annual sales revenue 10000 yuan, with a growth rate of%, and guaranteed sales revenue 10000 yuan; The annual after-tax profit is million yuan, and the growth rate, after-tax profit rate, return on assets and guaranteed profit are million yuan. Among the core business objectives
Three. Main business strategy (I) Market strategy It is an inevitable choice to achieve a substantial increase in sales revenue, expand market coverage, expand substantive customer base, and then substantially increase the order volume. Therefore, the company designated 2008 as the "year of market expansion", and invested a lot of money to open up the market, develop customers and win orders. In this regard, the following measures should be taken: 1 The whole company must be market-oriented and marketing-oriented to carry out business management activities. The company formulates relevant policies to encourage all employees to participate in marketing. 2. ITC and China Marketing Center must integrate various resources and take all measures to concentrate on developing overseas customers and domestic distributors and signing contracts in the first half of the year. 3. The main direction of overseas markets is North America and Russia, and the target market strategy is to "develop customers in the Middle East and continue to explore markets in Oceania and Europe". 4. The domestic market should focus on the development of channel providers (planners and buyers) with the strategy of "strong promotion and rapid occupation", and the direct selling market should develop with the strategy of "steady development and moderate adjustment". (B) product strategy