The condemnation companies are Beijing Wanda Media Co., Ltd., Focus Shi Jing Advertising Co., Ltd., Beijing Changyou Maojing Film Culture Media Co., Ltd. and Times Advertising (Beijing) Co., Ltd. ..
In short, the statement letter against forcibly carrying commercial advertisements and trailers on the film emperor accuses Wolf Warriors 2 of not bringing five trailers into the feature film and playing them together without paying advertising fees to the cinema.
As for the five trailers carried by Wolf Warriors 2, according to the current industry standards and relevant laws, it is not easy to define whether advertising fees should be paid to the cinema.
It is generally believed that the trailer that comes with the master disc is generally related to the producer or distributor. The trailer can be a new film to be released by the production company, or it can be a replacement of resources with other companies: now many movies will have trailers, and peers will help each other, propaganda film.
The five trailers of "Wolf Warriors 2" are not advertisements, and theaters should play them by default. If it is a commercial advertisement, you need to sign a contract with the cinema and divide it according to the amount of play.
But some people think that the trailer is an advertisement for the next upcoming movie, which is a commercial behavior:
The film itself is a commodity attribute, and cultural goods are also commodities. It is ok to show the trailer, but you need to communicate with the advertising company, because the advertising company has bought out the time. If there is a trailer in front of every movie, that time is obviously not enough for hundreds of movies a year.
Seeing that all the participants in Wolf Warriors 2 are sharing this capital feast, but their advertising time is eroded by the trailer, it is not difficult to imagine why the four major advertising agencies that control the right to speak in the advertising market before the national cinema screening will have a strong rebound after the owner of Wolf Warriors 2 installed the longest trailer in the same period.
Everyone is welcome, and movies are no exception.