Which brand of the world-famous Bugatti Volkswagen is the most profitable? Is a car tens of millions or even hundreds of millions, or is it Volkswagen? Annual sales of more than one million, small profits but quick turnover? Actually, it's not. Although Bugatti is famous all over the world, it is every man's dream. Bicycles cost tens of millions or even hundreds of millions, but they don't make money. For the public, the annual sales of more than one million are not as profitable as you think.
Volkswagen's most profitable brand is Porsche. Even if Toyota's Lexus is compared with Porsche, it can only be dwarfed.
Porsche is not only the most profitable enterprise, but also one of the brands with the highest brand premium in the world. Even Mercedes-Benz is still a younger brother in front of Porsche. The brand Porsche is really famous all over the world, but it is not top-notch. There are too many luxury brands that are more famous than Porsche, but none is as famous as Porsche, but the premium level is world-renowned.
Volkswagen officially announced the performance of its Porsche in 20 19, with sales, revenue and profit all increasing, which is considered as one of the more successful car companies in 20 19. According to the financial report released by Volkswagen, the global sales of Porsche in 20 19 was 280,800 vehicles, up by 10% year-on-year, the revenue increased by 261kloc-0/0% year-on-year, and the net profit was 4.2 billion euros, up by 2.4% year-on-year (excluding special project expenditure).
The profit of 4.2 billion euros, among many automobile brands, Porsche has the highest rate of return, and its bicycle profit has reached RMB10120,000 per vehicle.
In 20 19, the global market sales declined, and many brands faced the embarrassment of decline. However, Porsche still maintained strong growth, with global sales of 280,800 vehicles, up 65,438+00% year-on-year. In the global market downturn, Porsche is still growing, still 65,438+00%. In terms of Porsche's pricing, such sales growth is real.
The growth of Porsche this time not only comes from China market, but also is obvious in other markets around the world, especially in Europe, which is the biggest growth market in 20 19. In 20 19, Porsche got 3 1600 vehicles in the European market, up by 15% year-on-year, while it got 6 1600 vehicles in the North American market, up by 8% year-on-year. As for China, its sales of 86,700 vehicles increased by 8% year-on-year. At present, China is the largest single market for Porsche, accounting for 365,438+0% of the total sales.
There are not many Porsche models, and only three can really take the volume. With these three models, Porsche became one of the car companies with the highest brand premium in 20 19, namely Macan, cayenne and Panamera, among which Macan had the highest sales volume. As an entry-level model of Porsche, it is also the choice of many consumers. It only needs more than 500,000 yuan to get it, which is easier to get than other million models.
Two SUV models, one car and three models have created the brilliance of Porsche. The success of Porsche has made many competing car companies envious, especially on SUVs. Many top luxury car companies have been committed to the ultimate super-running. For design reasons, SUV can't be compared with the beauty of super-running. For a super sports car company, it is too different to make an SUV, which is why there are few SUV models for ultra-luxury brands.
But Porsche has taught all ultra-luxury brands a lesson that SUVs are more popular than cars. Seeing Porsche's achievements, it is no wonder that those ultra-luxury brands have announced that they will build SUVs. Lamborghini's Urus and Rolls-Royce Cullinan are both ultra-luxury SUVs. Although some brands are still on hold, they have already started the production plan of SUV.
The unknown Porsche has always been the hidden cash cow of Volkswagen Group. Over the years, the most popular Porsche is not Volkswagen or Audi, but the "unknown" Porsche.
(This article was originally created by the editorial department of new media in the automotive industry, and the source should be indicated in the reprint)
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.