ING was formally established in 199 1, and has been continuously combined with the three financial systems of banking, insurance and asset management to provide customers with all-round financial management services, and expand the service scale through mergers and acquisitions. Today, ING Group is not only the17th largest enterprise in the world, but also has more than 60 million customers in 50 countries around the world, with a staff of 1 15000.
The historical track of ING Group can be traced back to 1845, the Dutch insurance company established in The Hague, the Netherlands, and 1963 merged with National Life Insurance Bank, and its tentacles also extended from insurance to banks. 199 1 year, ING Group merged with NMB Post Bank, the third largest bank in the Netherlands, which laid the foundation for ING Group to draw a global map.
The performance of ING Group is as dazzling as its corporate symbol-the lion, all of which comes from its efforts to pursue the best interests for customers. Ing Group is determined to establish the most customer-friendly marketing channels in markets all over the world, provide innovative customer-oriented financial services, and become the world's leading financial service provider under the leadership of Michel Tilmant, the current chairman of ING Group.
Innovating channel strategy to build a leading brand.
Recently, ING Group has gradually diversified its tentacles, actively explored diversified marketing channels and provided customers with "one-time purchase" services. In particular, the channel strategy of click-call-coffee is very eye-catching-three different service modes, namely, Internet, voice telephone system and face-to-face consultation, are used to meet customers' financial needs from shallow to deep. During the period of 1997, ing Group became more aware that the Internet would become the decisive channel, and then set up the online bank ING Direct in Canada to provide low-cost and high-professional online financial services. At present, the number of accounts opened has exceeded one million, and cross-selling financial products will continue to be developed in the future to create higher economic benefits and customer satisfaction.
Grow up against the trend and be proud of the world.
Even under the threat of global terrorist attacks and SARS in 2003, ING Group, which is constantly surpassing itself, still handed over an amazing report card, and its operating net profit reached 4.053 billion euros, an increase of 18. 1% compared with 2002. ING Group can achieve such brilliant results at the worst time, and its growth momentum comes from a stable financial structure, a wide range of products and services, diversified profit sources and appropriate risk dispersion, which once again proves the flexibility and creativity of ING Group in responding to market changes. The ever-changing economic environment is a great test for any enterprise. In such a changeable environment, ING Group is guided by five strategic objectives-to establish a solid financial foundation, to provide operational benefits for the Group, to create value for customers through various channels and products, to continuously develop professional capabilities, and to effectively reduce operating costs, with a view to successfully occupying a place in the highly competitive financial services field, and to constantly play five core values-to respond to customer needs, entrepreneurship, professionalism, team spirit and integrity spirit.
◎ ING Group won Fortune, an internationally renowned business magazine.
In 2004, the world's top 500 enterprises ranked 17, and in 2003, ING Group, the largest enterprise in the Netherlands, ranked 17 with an operating income of US$ 9,589.33 million, an increase of nearly 9% over 2002. And ranks the second largest listed insurance company in the world and the largest enterprise in the Netherlands. In the same year, it was rated as the 2000 largest enterprises in the world 12 by the well-known business magazine Forbes.