Understand which cross-border e-commerce logistics companies are doing well (which companies are cross-border e-commerce logistics)

36Kr learned that "Shenzhen Yunwuyou Network Technology Co., Ltd.", which provides one-stop comprehensive cross-border logistics services for China brands, officially announced the completion of tens of millions of strategic financing in Round A, which was jointly invested by Hejun Capital and Baohengfeng Investment. The shareholders of Baohengfeng Investment are composed of several senior cross-border e-commerce sellers. This round of financing is mainly used for the company's product research and development, channel construction and operating funds.

Fang Zhenming, founder and CEO of Yunwujie, said: "The original intention of creating Yunwujie is to help the cross-border e-commerce logistics industry realize digitalization and standardization by scientific and technological means." In the process of actually serving customers, Yunwujie continues to work hard in this direction.

At present, sellers have pain points in the direction of logistics: "At this stage, cross-border e-commerce logistics is far less mature than domestic e-commerce express delivery, and cross-border e-commerce sellers often face many logistics pain points. First, the price is opaque and the information is asymmetric; Second, daily manual price comparison consumes human resources; Third, it is difficult to query the cargo trajectory and the degree of visualization is low; Fourthly, the selection and control of logistics providers are difficult and the services are uneven; Fifth, the standardization of bill texts is low, and the complexity of work is getting higher and higher. " Wang Xiaofeng, founder of Male Wolf Technology, told 36Kr.

Yunwujie was established in June, 20 19, with its headquarters in Shenzhen, and wants to become the world's leading digital cross-border logistics aggregation platform. Focus on cross-border e-commerce logistics industry and provide trading platform +SaaS management. The advantages of this platform lie in reducing transaction costs and management costs, dispersing cross-border transportation risks and improving the user protection mechanism. Through the unbounded SaaS platform, we integrate services such as high-quality commodity supply, transportation capacity, warehouse allocation and finance, and create an original "Didi Order+Taobao Guaranteed Transaction" model driven by big data and intelligent matching.

Function diagram of unbounded products

Users of the unbounded platform can quickly obtain market information through the unbounded index of cross-border logistics market, and the freight rate is clear at a glance; Solve the worries of sellers through online guarantee trading platform, and avoid "empty goods and silver"; By helping sellers and logistics providers to carry out digital logistics. Li, the founder of Bao, said: "Cross-border e-commerce sellers are most concerned about price, timeliness and transportation safety. The cross-border e-commerce logistics industry is relatively scattered, and the service providers are mixed, and it is difficult to distinguish between good and bad. "

Since the official launch of the digital platform for cross-border logistics in May this year, Yunwujie has completed the iteration of SaaS2.0 version 2.0 products, providing cross-border logistics services such as cross-border head-end cargo flow and AI small parcel line. At present, the business is progressing rapidly, with nearly 20,000 customers and over 300 service providers, and the renewal rate reaches 80%. As of 202 1, 1 1, the monthly GMV of the platform has exceeded 20 million yuan.

At the same time, logistics companies such as Extreme Rabbit International, Cross-border Yitong, Crowdsourcing Logistics and Huidingtong have also settled in Yunwu Street, and e-commerce platforms such as L 192, Shopify, Meshop and Shopline have also cooperated with Yunwu Street.

The rapid development of business is closely related not only to the product itself, but also to the whole big market. The scale of cross-border e-commerce export logistics market in China is 2.5 trillion yuan, and CAGR has exceeded 18% in recent five years. However, the supply side and the downstream consumption side have been dispersed for a long time, and the logistics infrastructure service providers in the middle reaches have become concentrated, and several super logistics service providers have emerged. Huang, a partner of Hejun Capital and chairman of Hepu Assets, said: "The cross-border logistics industry is a typical' big industry, good track'. The industry is highly dispersed, in a stage of rapid development, and will eventually run out of large enterprises. At present, the cross-border logistics chain is long, there are many links, and multi-segment transportation is separated from each other. It is difficult for a single logistics service provider to quickly deploy all channels and all links. "

At the same time, due to the epidemic situation and other factors, the demand for shipping space is in short supply, and the cost of cross-border logistics has risen a lot, making it difficult to guarantee the timeliness. Therefore, cross-border e-commerce sellers urgently need affordable prices, guaranteed timeliness and efficient services at this stage, which has also become an opportunity for logistics management track.

From the perspective of unbounded transportation, there are two types of cross-border logistics service providers in the future. One is self-operated, and some international routes and chains are self-operated, emphasizing asset investment, such as four-way and vertical jump; The other is the platform type, which integrates the high-quality resources of each line and chain and has the ability to control the supply of goods and key links, such as unbounded transportation, where to go 202 1 to obtain the D round of financing.

At present, there are enough competing products in the industry. Yunwujie chooses small and medium-sized sellers as the starting point, that is, small sellers with annual sales below 50 million yuan and medium-sized sellers with annual sales of 65.438+0-500 million yuan. At present, medium-sized sellers pay attention to the quality of logistics services and prefer to use unbounded platforms. This is also the reason why Liu Zhiheng, the founder of Hui Ze Science and Technology, has invested infinitely: "There are more than ten or twenty logistics service providers who cooperate in large sales. It takes a lot of manpower, time and energy to connect with logistics companies every day, and the management of internal logistics departments is a very headache. The seller cares about who can provide me with standardized services and who can guarantee my rights and interests. "

There are millions of small and medium-sized sellers in China, among which Guangzhou and Shenzhen account for a large proportion. Customer-oriented with unbounded future, it is an integrated seller of industry and trade, helping traditional traders to transform cross-border e-commerce. The platform provides services such as going to sea, compliance and logistics. It is estimated that there are 1 10,000 shippers in China, and 20% of them are industrial and trade enterprises.

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