Behind the promulgation of "Planning", new energy vehicles, mainly pure electric vehicles, have gradually become a new force in the automobile market: head enterprises such as Weilai, Weimar and Tucki have emerged as the new forces to build cars, traditional automobile enterprises Geely and Dongfeng have successively launched new brands such as Geometry and Lan Tu, and domestic new energy component supplier Contemporary Anpu Technology Co., Ltd. has begun to supply global automobile enterprises.
We can't help asking, can China auto market successfully achieve "lane change overtaking" this time? Can the electrification of China automobile market change the development pattern of the world automobile industry? I think many people's answer is yes. This is the latest counter-attack in China's auto market. It is also accelerating the world's major automakers to embark on the road of electric transformation. China's own brands have also caught up with this wave, which is both a challenge and an opportunity!
At the just-concluded Beijing Auto Show, new energy vehicles shined. Multinational car companies, independent brands and new forces took turns to appear, presenting us with a visual feast: using Model3, Model? S and Model? The popularity of the X-3 model has been extremely high, and the Tesla booth has been overcrowded since the media day.
In addition to Tesla, other multinational car companies are not to be outdone: Audi's Q4? E-tron concept car and e-tron? BMW's first pure electric Sportback? IX3, as well as EQS, a large luxury car of Mercedes-Benz, are the highest-tech products representing all brands in the field of electric vehicles at this stage.
As a leading new energy enterprise in China, BYD is determined to win by bringing Korean, 202 1 Tang, Song PLUS and other models to the show, as well as the technical lineup of e-platform, DiLink, DM-p, blade battery and new powertrain. GAC New Energy, a leader in the field of new energy in China, released the world's first "four-in-one" integrated electric drive with two gears and two motors for the first time. Aian series vehicles entered the era of 100 kilometers acceleration for two seconds, which strongly demonstrated the speed of China.
The new car-making forces seized the opportunity of this voice and showed their first-Mover advantage: He Zhong pays attention to intelligence and safety, Nezha V and Eureka? The concept car makes the product concept of "transparent A-pillar" deeply rooted in people's hearts; Weimar automobile released MavenNEDC cruising range of more than 800 kilometers; HiPhi from Gaohe? X was officially unveiled, and its pre-sale price of 680,000 ~ 800,000 yuan and outstanding appearance naturally attracted many visitors to stop.
In terms of sales volume, according to statistics of China Automobile Association this year, the sales volume of new energy passenger cars reached 654.38+million in August, up by 23. 1% year-on-year. Among them, the sales volume of pure electric vehicles was 80,000, a year-on-year increase of 22.7%; Plug-in hybrid vehicles sold 20,000 vehicles, a year-on-year increase of 24.5%. New energy vehicles are gradually becoming the mainstream of the market.
Nezha V.
Eureka. 3 concept car
The automobile industry has developed 100 years. Don't underestimate this 100 year, which is not so easy to subvert. Many people will take Apple and Nokia as examples. I can understand that people like to watch stories about counterattacks and the collapse of giants. Unfortunately, Nokia is still a giant, but it doesn't sell mobile phones. It is also a great god in the field of 5G/6G and communication.
In the past 100 years, many automobile brands in Japan, the United States and Germany have invested tens of billions in core areas such as engines, gearboxes, suspension systems and electronic control systems, which is why our joint venture brands have never been able to obtain core technologies from each other.
After the development of new energy vehicles, there is little gap between China brand and foreign brands in the "three electricity" technology. Some professionals even complain that there is a clear gap in the cruising range between foreign brands of electric vehicles and China brands of electric vehicles. This is mainly because most foreign electric vehicles are based on the platform of replacing oil with electricity, and there is no way to make the chassis carry more batteries. Facing the China brand vehicles with cruising range of 500 km and 600 km, it is obviously "lack of confidence", and it is difficult for savvy China consumers to pay the brand premium.
Maven Weimar automobile
More importantly, after years of accumulation, the potential of China brand has begun to be released, and the aesthetics and demands of consumers are constantly upgrading. At the Beijing Auto Show, China car companies were deeply impressed by their styling design and intelligent hard-core "black technology", such as Gaohe's six-door car, Xpeng Motors' "aircraft" and BAIC and Weilai's power exchange technology, trying to redefine the market standards in terms of performance, intelligence, power and space.
From the perspective of the world's largest market throughput, China has evolved into a market optimization force, and has become the starting point for the global market expansion of all automobiles, including emerging new energy vehicles.
Gaohe HiPhi? X
In the future, the car will no longer be a simple means of transportation, but a mobile terminal that can connect everything, and it is the port for human beings to enter a larger data world. With the maturity of 5G technology, the development of AI, and cloud computing becoming the industrial base, under the impetus of the "new four modernizations" of automobiles, Huawei and other technology companies are bound to become new forces in the automobile industry, profoundly changing the "rules of the game" of the global automobile industry, and will also help China's automobile industry truly stand in the highland of the global automobile industry.
Just last month, a plenary meeting with the theme of "Sustainable Development of New Energy Vehicles and Global Open Cooperation" was held. Wan Gang, Vice Chairman of Chinese People's Political Consultative Conference, Chairman of China Association for Science and Technology and Chairman of the World New Energy Vehicle Congress, said that China's new energy vehicles have entered a critical period of complete marketization and high-quality development.
Guangzhou automobile pure electric hardtop convertible -ENPULSE
Under the guidance of a series of powerful policies of the government, China's new energy automobile industry has already possessed fertile soil, and the decisive role of the market in resource allocation is becoming more and more obvious. Of course, China brands can't blindly rely on the hotbed of favorable policies.
Independent brands and new forces also clearly realize that independent innovation ability is the cornerstone of the survival and development of enterprises, and only leading technology can make themselves occupy a place in the fierce market competition. Advanced science and technology comes from the correct business philosophy, huge capital investment, and the introduction and training of high-quality talents.
Pure electric BMW? i3
Of course, the electrification of China still has a long way to go, and there are still many thresholds that need to be crossed to have a subversive impact on the industry, such as the improvement of battery density and charging efficiency and the most important battery safety issues. Insist on what should be adhered to, which is what China automobile brands are doing now. With the development of photovoltaic industry, China may be the first smart city in the world, and at the same time realize real automatic driving, so the China automobile market in the new era is worth looking forward to!
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.