This means that Hyundai Motor Group has successfully completed the handover of power, and Zheng Mengjiu's eldest son, Eui-Sun Chung, will officially take charge of the family business.
Hyundai Motor Group also said that it would nominate Jin Shangxian, the chief financial officer, to replace Zheng Mengjiu, a member of the board of directors. Shareholders of the company will vote on the proposal at the 65438+ meeting in March 2009.
I wonder if it's a coincidence. On March 19, it happened to be Zheng Mengjiu's birthday.
take over
Compared with Eui-Sun Chung, it was not smooth for Zheng Mengjiu to take over baseball from his father Zheng Zhouyong.
Zheng Mengjiu was born in the richest family in South Korea, and his father, Zheng Zhouyong, was born in poverty, from a migrant worker who delivered food to the establishment of a modern group. Start with civil engineering. Hyundai Motor was founded in 1967, when it was a small enterprise under Hyundai Group, and it also included many businesses such as department stores, construction and heavy industry.
Zheng Mengjiu is the second child in the family, and his brother Zheng Mengbi died in a car accident in 1982. He is basically the eldest son of the family. However, my father seems to like his younger brother Mong Hun Chung better. 1997, Zheng Zhouyong announced that Mong Hun Chung would become the co-chairman of Hyundai Group and take charge of the family business together with Zheng Mengjiu, which obviously made Zheng Mengjiu feel uncomfortable. Zheng Zhouyong died on 200 1, and Mong Hun Chung was appointed as the sole chairman of Hyundai Group. Two years later, Mong Hun Chung committed suicide by jumping off a building because of financial exchanges and investment failures with North Korea.
Zheng Mengjiu took over the automobile business of Hyundai Group on 1998, and separated this business from other businesses one year before his father died.
Before Zheng Mengjiu took over Hyundai Motor, Hyundai Motor's products were deeply rooted in the hearts of Korean people. 1975, Pony was very popular in South Korea and became the first car in the country. The production time of this car and its variant products exceeds 10 years.
1983, Canada became the first stop of modern automobile export developed countries, and 1986 began to enter the American market. It sold126,000 vehicles that year and 264,000 vehicles the following year, creating a sales miracle in the automobile industry. By the end of 1990, Hyundai Motor had exported more than10 million vehicles to the United States. At that time, modern brands had a place in the American market.
But after that, Super Pony? Excel) suffered a major setback in the United States. Although the sales volume is good, its reputation has plummeted because of its poor quality. When Americans sell in the used car market, they find that the price of super pony is not enough to pay the loan. After that, Hyundai Motor experienced 10 years out of control in the United States.
In his autobiography, his uncle, the late Zheng, said: "When the domestic car Xiaoma No.1 was developed in 1975, it was inappropriate to polish the parts according to the drawings because the scales of the domestic ruler and measuring instruments were not accurate."
Xu Heyi, chairman of BAIC Group, once recalled to auto business review, "My earliest impression of Korean cars entering China was at the Asian Games. Everyone has some opinions about the quality of Korean cars. At that time, there were also quality problems, all of which were smuggled from Longkou, Rongcheng, Shandong Province, without any changes. At that time, the oil products in our country did not meet its standards, and there were many problems with flameout and engine. Coupled with after-sales maintenance and spare parts supply, the car has no place to repair, and a series of problems have come out. "
Zheng Mengjiu's roar
1998, after not becoming the chairman of Hyundai Group, Zheng Mengjiu devoted all his energy to Hyundai Motor. Since then, he asked all employees to regard "product quality as life". From then on, he took Toyota as a benchmark.
One of the most classic jokes on the Internet is about Zheng Mengjiu. During a factory inspection, he saw that all kinds of wiring and parts in the bonnet of Sonata car were in a mess, and the screws were painted in different colors. Zheng Mengjiu began to growl at the scene, ordered the factory director to paint all the screws black in front of all the workers, and demanded that if the parts of a car were not put in order, they could not go off the assembly line.
"Cars don't run on the production line, but run on the road" is Zheng Mengjiu's inspection concept, so he requires every car manufactured by Hyundai to run on the actual road, and every car off the production line must be tested before it leaves the factory. For this reason, Hyundai has created a unique system: all factories in the world are equipped with a test track for testing off-production products.
Zheng Mengjiu has always emphasized the importance of 4M, that is, standardization of production equipment, spare parts, manufacturing methods and procedures, and personnel management training. He changed the business philosophy of the whole company with his own actions, and made everyone do what he thought. As long as cars with quality problems cannot be sold to customers, they must be disposed of before they can be sold.
Lu Zaiwan, former general manager of Beijing Hyundai, 1975 entered Hyundai and served as quality director for a long time. He is more familiar with Zheng Mengjiu's style. In an exclusive interview on 20 10, he told auto business review that Zheng Mengjiu had worked as the after-sales manager of Hyundai Motor Company for a period of time. He was very familiar with the customer's reaction to the car, and he clearly knew where the car was prone to malfunction. After he took over, he decided to build a trouble-free car, and issued such instructions to design, supporting enterprises, production, after-sales and other links, and intervened from the beginning of research and development to eliminate quality hidden dangers at the source and in all links.
Lu Zaiwan said that before Zheng Mengjiu took office, if there were any quality problems, Hyundai Motor executives would first consider the cost and implementation time. If the cost is too high or it takes too long, they think it is difficult to implement, so they will replace it next time.
And Zheng Mengjiu took over, as long as there is a problem, to modify the design, or to modify the process, he no matter how much money to solve. If it takes a lot of time, I will try my best to push it forward, but I will implement it anyway.
This is Lu Zaiwan's intuitive feeling about the changes before and after Zheng Mengjiu came to power. It can be proved that in 2003, three Hyundai cars were delayed for several months because engineers had to solve the problems found by the quality control team.
After a series of stormy reforms, Zheng Mengjiu changed the company's attitude towards automobile quality from the system and consciousness. In order to alleviate consumers' doubts about automobile quality, 1999 Hyundai introduced a new scheme of10100000 miles power system warranty in the American market. On the one hand, this is to alleviate consumers' doubts about the quality of cars, on the other hand, it also reflects the company's confidence in products.
In addition, Zheng Mengjiu's reform starts with the product image. Since 1998, Hyundai has gradually strengthened its design capability and expanded its staff in Korea. In 2002 and 2003, it established new design centers in Irving, California, and Russell Heim, Germany, respectively.
The global design vision makes the product modeling gradually abandon the unconventional and over-decorated Korean style, and begin to simplify the modeling, adding a sense of movement and more fashion details.
In 2002, Hyundai Motor Company and Beijing Automotive Industry Holding Company established their second branch in China, namely Beijing Hyundai Motor Company. Beijing Hyundai Motor Company has an annual output of 300,000 cars. Is the model modern and new? Sonata, Elantra.
This series of effects appeared in the following years.
200 1 year, where is Hyundai? Doctor of law? Power? The company ranked 32nd in the 90-day quality survey of 37 brand new cars, almost at the bottom. After that, the ranking of the company began to soar. In 2004, it achieved a breakthrough and jumped to the seventh place. It rose to the third place in 2006. In 2009, it beat luxury brands such as Mercedes-Benz, BMW and Audi, ranking fourth after Lexus, Porsche and Cadillac.
In the same year, in terms of sales volume, Hyundai Motor surpassed Ford, Honda, PSA and other established car companies, second only to Toyota, GM and Volkswagen, ranking fourth in global car sales. This achievement only took 1 1 year, an increase of 1 1.7%.
Post-Zheng Mengjiu era
In recent years, Zheng Mengjiu has retired from the front-line management, and Eui-Sun Chung, as his only son, has been in charge of the company for more than a year. Zheng Mengjiu has four children, a son and three daughters, so it is natural for Eui-Sun Chung to take over, without the internal struggle when Zheng Mengjiu took over.
Eui-Sun Chung was born in 1970 and graduated from the management department of Korea University. 1994 joined Hyundai Seiko as the section chief, but one year later he went to study in the United States and obtained an MBA from the University of San Francisco. From 65438 to 0999, Eui-Sun Chung joined Hyundai Motor. Three years later, he was promoted to the position of Commissioner of domestic business headquarters. In 2003, he became the vice president of Kia Motors, and in 2005, he became the chairman and president of Kia Motors.
Eui-Sun Chung and Zheng Mengjiu, together, took the lead in dealing with various problems faced by Hyundai Motor Group in the early days of its separation from Hyundai Motor Group in 2000. In 2006, Zheng Mengjiu was accused by South Korean prosecutors of taking bribes and misappropriating funds, but he was not sentenced.
During his tenure as president of Kia Motors, he hired Peter Schreyer, the former design director of Volkswagen, which injected new design concepts and language into Kia Motors, making the brand brand brand new and full of freshness.
20 19 12 12, the largest core management adjustment after Eui-Sun Chung became the chief vice president of Hyundai Motor Group. Personnel changes involve core strategic departments such as modern automobile research and development, future strategy and intelligent driving.
Among them, Yang Hequan, two vice presidents in charge of research and development of Hyundai Motor Group, was appointed as a consultant of Hyundai Motor Group and officially retired to the second line; Albert beermann, president of the R&D department, was appointed as the new department head. I have been an old employee of BMW M High Performance Department for 30 years, responsible for the development of driving performance, suspension, drive and air conditioning system. This is the first time that a non-Korean has been appointed as the head of the R&D department since Hyundai Motor was founded.
In addition, regarding the business in China, Hyundai-Kia Motors appointed Li Feng as the vice president of Hyundai Motor Group (China) and the general manager of Dongfeng Da Yue Kia. Since then, Li Feng has become the first China CEO of the joint venture company Dongfeng Da Yue Kia.
This proves once again that Eui-Sun Chung is different from his father. He hired many executives from outside.
In 20 19, Hyundai Motor Group actually sold 7190,000 vehicles worldwide, which was 3% lower than last year and lower than the annual target of 7.6 million vehicles. After failing to achieve the annual sales target for five consecutive years, it is estimated that the total sales volume in 2020 will increase by 350,000 vehicles compared with 20 19, with a year-on-year increase of 5% to 7.54 million vehicles. Compared with 20 12, the profit rate has also dropped by nearly 60%.
This is a market different from that of his father.
Recently, Eui-Sun Chung has set a target of launching 38 new energy vehicles by 2025. He stressed that Hyundai Motor Group will "make a great leap forward and have the ability to become the maker of market rules". According to his "2025 strategy" goal, Hyundai Motor Group will focus on automobile sales and divide its current business structure into "intelligent mobile travel equipment" and "intelligent mobile travel service". It is planned to become the top three electric vehicle manufacturers in the global battery electric vehicle and hydrogen fuel electric vehicle market by 2025.
In order to achieve this strategic goal, Hyundai Motor Group will increase the R&D expenses of autonomous driving, electrification transformation and other businesses. It is planned to invest 100 trillion won (about 87 billion US dollars) in the next five years, and invest 20 trillion won every year, striving to achieve an operating profit margin of 8% in the automobile field and ensure a 5% share in the global automobile market.
The fifth largest automobile group in the world is preparing to launch a new offensive in the global and China markets.
2019165438+10.2 On the 2nd China International Import Expo, Hyundai Motor and Kia Motors exhibited a series of fuel cell and pure electric new energy technology products. For example, Neptune hydrogen fuel cell concept car, power generation and orbit, marine fuel cell system and so on.
Among them is a "45" EV concept car, which made its debut. The name "45" commemorates the modern PONY named Pony, which was first introduced at the Turin Motor Show 45 years ago. Designed by Coupe. The design of this car is inspired by the airplane shape of1970s, and it adopts a single-frame style, with tough outline lines and full muscle sense, but the interior is full of scientific and technological configuration.
This seems to be a metaphor for inheritance. Just like Zheng Mengjiu and Eui-Sun Chung, they grew up in different times and have different styles, but their core is the same, and they all started from the same car.
Image source: Network
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.