1. Customer Department (account director, account manager and account supervisor)
2. Media Department (media planning, media procurement)
3. Creative Department (creative director, executive creative director, production designer, design, copywriting creativity, etc. )
4. The finance department and human resources department, like most other industries, have little output.
5. Other positions: Some companies may have an independent exhibition department dedicated to meetings.
Extended data
An advertising company refers to an enterprise specializing in advertising business activities, commonly known as an "advertising agency".
Manage according to law
Operating according to law is the premise of the existence of advertising companies, or the life of advertising companies, which is the first principle that any advertising company must adhere to when engaging in advertising business activities.
Advertising activities are activities based on laws and activities stipulated by laws. Operating according to law includes two aspects: first, advertising companies should abide by advertising management laws and regulations, especially the Advertising Law and related management regulations.
As the fundamental and supreme law in the field of advertising, advertising law regulates the behaviors and norms among advertisers, advertising agents and publishers, which is not only a constraint on advertising companies, but also a guarantee for advertising companies, that is, the legitimacy of their existence and activities.
Laws and regulations clearly stipulate the rights, obligations and responsibilities of advertising companies, which makes advertising companies have laws to follow in advertising activities. Second, the activities of advertising companies should comply with relevant national laws and regulations, such as the Civil Law, the Anti-Unfair Competition Law, and the Consumer Protection Law.
management of talented people
High-quality and high-ability advertising professionals are the guarantee for the development of advertising companies' business activities. Advertising company is a knowledge-based, intelligent and technical enterprise legal person organization.
The work of an advertising company is not a simple operation or repetitive operation, but a unique work with independence, innovation and skill. It relies entirely on the intelligence and creativity of the personnel in the advertising company to maintain its existence and continuous development. "The wealth of advertising companies disappears with employees leaving their jobs" just shows the remarkable difference between advertising companies and other companies.
Ogilvy & Mather Advertising Company would not have the glory of that era without David Ogilvy, Lord Thomas Advertising Company without John F. Kennedy and claude Hopkins, and DDB Advertising Company without william Bernbach.
Superiority management
Dominant management means that advertising companies establish their own development strategies and form their own business characteristics according to their own specific conditions. The essence of advantage management is the business orientation of advertising companies.
Advertising companies should choose their business advantages and develop their business characteristics according to their own specific conditions, so as to promote the company to obtain greater economic and social benefits.
Reference Baidu Encyclopedia-Advertising Company