LG once wanted to be a "successful China enterprise", but now why should it make money by humiliating real estate?

LG, which lost 2.5 billion, can lose face when selling a house? Net profit? 6 billion RMB, this is the magic of China real estate. As a well-known brand at home and abroad, LG used to have it in China? Gold Goma iron, swallowing Wan Li like a tiger? Glorious period. Now, LG China Branch, which has suffered losses for years in recent years, can only rely on selling the LG Twin Towers built on Chang 'an Avenue in Beijing at a cost of 400 million dollars that year. The estimated price is 8.8 billion RMB.

The twin towers to be sold are the offices of LG's headquarters in China. Selling this tower means that LG has to bow its head and withdraw from the China market after years of slump in China market. LG lost 2.5 billion yuan in selling mobile phones, and finally sold the house, but made several times as much money as it lost. This has to mention the magic of China real estate.

On one occasion, Marcus, a German, came to China with 2 million yuan in 2009. He wanted to start a business here and worked hard for 65,438+00 years. Not only did I not make any money, but I also lost the 2 million I brought. In desperation, he could only sell the house he bought in Beijing, and the final transaction price was11250,000. 10 years, it was not his business that brought him unexpected benefits, but the expanding real estate. Before leaving, he did not forget to sigh: this is really a magical country.

From 65438 to 0998, before the formal establishment of diplomatic relations between China and South Korea, LG began to set up offices all over China, becoming one of the earliest foreign enterprises to invest in China. After the formal establishment of diplomatic relations between China and South Korea, LG has become more comfortable, and gained a firm foothold in this huge market of China with strong strength, enough to compete with any Fortune 500 company in China. However, after the scenery passed, the mobile phone business, which could not keep up with the development of the times, eventually destroyed LG under constant losses and shrinkage. Be a successful China enterprise? Dreaming. And LG and his LG mobile phone have gradually gone away, becoming the abandoned children of the times.