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Application of Gome-Gionee Supply Chain System JL SCM
I. Project background
Beijing Gome Electrical Appliances Co., Ltd., the largest household appliance chain in China, is a super-large group company integrating the retail, distribution, logistics and service of household appliances and communication products. In Beijing, Shanghai, Guangzhou, Hong Kong and other places, it has dozens of overseas branches and hundreds of direct stores, with annual sales exceeding10 billion yuan.
Wuhan Jinli Software Co., Ltd. is a specialized company specializing in the development of supply chain system of manufacturing and circulation enterprises in the fields of household appliances, communications, electromechanical equipment and so on. Especially in the field of household appliances, Wuhan Jinli Software Co., Ltd. has become one of the largest SCM software suppliers in China.
After several years of hard work, we have established the brand effect of "Jinli Software" in these industries, established a solid market foundation, and have a large number of middle and high-end users. "JL supply chain management" really laid a solid foundation for the development and chain operation of the enterprises used, and was included in the national "Spark Plan Project" in 2000.
Second, the project implementation
1, project establishment
In recent years, with the rapid expansion and development of Beijing Gome Electrical Appliances Co., Ltd., the company's management mode, management structure, operation mode, business process, accounting system, logistics distribution and after-sales service system need to be re-integrated, optimized and improved according to the development characteristics of home appliance industry.
To achieve these goals, choosing a professional software company with rich industry experience that can provide complete industry consulting, restructuring and optimization programs is the basic guarantee to ensure "high starting point, high efficiency, advanced application, stable guarantee and service improvement" to establish an enterprise system.
Therefore, a year and a half of system selection is a realistic and cruel problem for every software company. From June 5438 to October 2002 10, Wuhan Jinli Software Co., Ltd. stood out from the competition between two foreign competitors and several large domestic peer enterprises.
2. Competitive advantage
The advantages of Wuhan Jinli Software Co., Ltd. in winning the bid are mainly shown in the following aspects.
(1), talent reserve advantage
Most of the company's software developers, project implementers and pre-sales, mid-and late-stage service personnel have more than 5 years of experience in development, implementation and service. The company pays attention to the cultivation of talents' comprehensive quality and implements the standards of "moral quality, interpersonal communication, industry knowledge and development". Good working atmosphere and incentive mechanism are the powerful guarantee for us to retain suitable talents, stimulate work enthusiasm, give play to team efficiency and achieve excellent performance.
(2) Industry experience advantages
In the fields of home appliances, communication and logistics, after several years of development and implementation, it has advantages over other foreign and domestic companies in industry knowledge, management rules, operating characteristics, service methods and implementation experience. These have been fully proved in several project competitions, among which competitors include several famous software developers at home and abroad. In these fields, the adoption of our system by large domestic users depends on the industry experience and user base advantages of our company and personnel. In layman's terms, users are particularly easy to communicate with us, what problems the system has to solve, what problems it can solve, what immediate and long-term benefits it brings to enterprises, and so on. This is what we often say, "industry sentiment and * * * have the same language".
(3) Advantages of successful cases
"Jinli Supply Chain System JL SCM" has some large users in large household appliances and communication enterprises in China, and has gained considerable industry popularity. The successful application in Beijing, Guangdong, Jiangsu, Shanghai, Sichuan, Chongqing, Hubei, Tianjin, Shaanxi, Guangxi, Zhejiang and other places, whether in business philosophy, management functions, accounting system, pre-sales and after-sales or in line with today's business strength, franchise chain, logistics and distribution expansion, has indeed solved practical problems, development problems and conceptual problems for users. Especially in the low-profit era of disorderly competition in the home appliance industry, users take out money to implement the system in order to solve the problems of enterprise survival, development and expansion.
(4) Advantages of service upgrade
"Jinli Supply Chain System JL SCM" has been successfully applied to all large and medium-sized electrical enterprises in China, providing us with first-hand information on the development characteristics of the industry and the actual needs of users. At the same time, with the changes of market rules, competition pattern and competitors, the business strategy, management means, management concept, accounting system and service system of user enterprises will also change. In this case, because we are a professional software supplier in this industry, we have many sources of information and fast decision-making, which leads to perfect products and timely and thoughtful services, and our implementation cost and user expenditure cost are relatively low. The frequent occurrence of this situation can lead to a thorough upgrade of our products every two years, which also forms a software product that can provide "management, management concept, accounting and service level" in line with the latest industry development of home appliances and communication industries, as well as a platform and tools that keep up with the current international advanced technology level.
3. Project objectives
"Jinli supply chain system JL SCM" is to reorganize the management structure, accounting methods, business processes, logistics processes and after-sales service processes of enterprises and improve the modern management level of enterprises. From the perspective of ideology and information system, improve the management mode, management function, management mode, management means, accounting level and information sharing of "group-branch-store-franchise" integrated enterprise. At the same time, optimize and reorganize the "logistics, capital flow, information flow and service flow" of enterprises to ensure the low-cost expansion of enterprises.
"Jinli Supply Chain System JL SCM" comprehensively solves the problems of enterprise decision-making, planning, management, accounting, operation, logistics, service, personnel and e-commerce from the perspective of modern enterprise concept, logistics system and all-round service, and is called "centralized management, decentralized operation, inventory utilization, centralized distribution, standardized service and resource sharing" and "utilization".
4. System structure and simple business process
5, according to the library design.
6. Hardware scheme design
7. System characteristics
(1), which integrates the strength of many successful enterprises.
It is mainly manifested in the management mode of enterprise group-branch-store, which embodies the ideas and implementation methods of many home appliance enterprises in management means, management mode, logistics system, after-sales service, e-commerce, as well as funds, inventory, promotion, planning, assessment, analysis, communication, rebate, logistics and service.
(2), reflect the modern enterprise personality.
On the basis of * * *, fully embodying the personality of each enterprise is another important feature of "JL supply chain management". Whether in the system architecture or in the specific content of system functions, it is vividly displayed.
The distributed structure represented by Gome, the centralized-distributed mixed structure represented by Suning, and the centralized structure represented by Industry and Trade and Five Stars have all been used for more than a few years, and the effect is remarkable.
(3) Integrate enterprises to meet the needs of modern development.
1) With the competitive development of household appliance retail chain industry, the system should lay a solid foundation for enterprises to strengthen their strength, chain operation, logistics distribution, after-sales service, analysis and decision-making;
2) The system has the requirements of industrialization, specialization and ever-changing, and it should accumulate the essence of large household appliance enterprises in function and represent the development direction of household appliance industry;
3) The system brings modern enterprise management concepts, internationally popular accounting systems and cost accounting methods to enterprises;
4) The system should solve the management problems of group headquarters, local branches, chain companies and franchisees, as well as the problems of enterprise decision-making, planning, management, accounting, operation, logistics, service, personnel and e-commerce, so as to achieve "centralized control, decentralized operation, unified accounting, inventory use, unified distribution and standardized service" and realize "resource optimization and low cost" by using the system.
5) Combined with the actual situation in China, including market rules, operation mode, promotion means, financial system, logistics system, employment system, assessment system, pre-sales and after-sales service, customer relationship, management of branches, chain stores and agents, etc.
6) The system should thoroughly solve the problems of "logistics, capital flow, information flow and service flow" of enterprises, fully embody the modern enterprise management mode of "centralized management and decentralized operation", and change the management from post-event reflection to "pre-control";
7) Re-plan and integrate the management plan of the enterprise to provide "workflow, business process and document circulation links" for typical users in the same industry;
8) From the user's usage, the effect is obvious and the response is good, especially for the household appliance chain enterprises that have developed with low profit, it has really played the purpose of strengthening management, improving efficiency, providing thoughtful service and expanding at low cost;
9) The system meets the needs of modern e-commerce.
Third, the operation effect.
"Jinli Supply Chain System JL SCM" was first implemented in Gome Group and Qingdao Gome Electrical Appliance Co., Ltd. in April and achieved success. During the May Day period, the efficient operation of the system and the sales innovation of Qingdao Company were fully affirmed by the decision-makers of Gome Group and the management of Qingdao Company.
They believe that the implementation of this system transformation has optimized the workflow, business process, logistics process and service process among the group, branches and stores, as well as the accounting system and document circulation link from the management point of view; In the direct application effect, it improves the speed and efficiency from sales invoicing, delivery, distribution, installation and maintenance to purchase settlement. Therefore, other branches are planning to speed up the implementation of "Jinli Supply Chain System JL SCM".
Followed by Jiangsu Suning Appliance Chain Company, Shanghai Jin Hui Industrial Supply and Marketing Company, Wuhan Industry and Trade Co., Ltd., Wu Shang Group Co., Ltd., Shangzhong Group Co., Ltd., Tianjin Quanhua Electric Appliance Group Co., Ltd., Jiangsu Wuxing Electric Appliance Co., Ltd., Tianjin Zhongchi Electronics Co., Ltd., Hangzhou Electromechanical Equipment Co., Ltd., Chongqing Jinma Electric Refrigeration Co., Ltd., as well as Gree, Hisense Air Conditioning Regional Sales Company, Midea, Huabao Electric Appliance Sales Company and so on.