First, clarify the company's positioning and explore the vision of * * * Any company that wants to develop well must first have
First, clarify the company's positioning and explore the vision of * * * Any company that wants to develop well must first have a clear positioning. Enterprise positioning is like the root of a big tree. If the positioning is not clear or mixed together, the roots of the big tree don't know where to tie it, and it is not deep. So the tree doesn't grow tall, and it doesn't grow big.
With positioning, we must have a clear vision. The success of an enterprise comes from dreams. People will succeed twice, once in thought and once in reality. Only by clearly conceiving a successful picture (vision) in your mind can you better gather energy in reality and realize it faster and better.
Second, the analysis of the living environment of enterprises Through the analysis of the overall operating environment of enterprises, we can sort out the living space of enterprises. Specifically, it can be carried out from the following three aspects:
First of all, to be an enterprise, we must see the general trend clearly and follow the trend. The main factors that form and influence this trend can usually be summarized into four categories: politics, economy, society and technology (PEST analysis for short). In the environmental impact, there are both opportunities and threats for enterprises.
Secondly, we should have a deep insight into what customers want, not listen to what customers want. Many times, customers don't know what they want, but they must know what they don't want. One of the most important missions of enterprise managers is to identify the fundamental needs of customers and carry out business work around these needs.
Thirdly, we need to know more about the competition in the market, who are the main competitors and potential competitors, and what advantages and disadvantages we have compared with them.
Through the analysis of external environment, customers and competitors, the opportunities, threats, strengths and weaknesses of the company are clarified.
To sum up, it is actually to see opportunities from the general trend; Find what we want to do most from the customer's needs (enthusiasm); Ability from competitive analysis (our advantage). What enterprises really need to do is the intersection of these three. Finding this requires the wisdom of the enterprise.
Good development strategic planning means doing what should be done and not doing what should not be done.
Third, SWOT and TOWS analysis According to the above environmental analysis (PEST analysis), customer analysis and competition analysis, we can get the opportunities, threats, strengths and weaknesses of the enterprise. This is what we often call SWOT analysis.
In traditional textbooks, SWOT analysis has been described in large numbers. But what is really valuable to operators is the combination analysis of SWOT elements, that is to say,
1. How should we give full play to our advantages in order to effectively seize the opportunities we face (S+O)?
2. How should we give full play to our advantages to avoid possible risks (W+O)?
3. What difficulties should we overcome to better grasp the opportunities we face (W+O)?
4. What difficulties must we overcome in order to avoid possible threats (W+T)?
From the above combination, those specific measures can constitute the core content of enterprise development strategic planning.
TOWS analysis will help decision makers to determine the development strategic planning measures that need their attention most.
Fourth, clear objectives. With a vision, combined with our analysis of the internal and external environment, we need to turn this vision into some specific goals. Generally, there are four types of goals: financial indicators, customer indicators, process indicators and learning and innovation indicators. Among these indicators, almost every enterprise has financial indicators, which are also the easiest to decompose. However, if other indicators are ignored, the enterprise may not have long-term performance, or its operating efficiency is not good because of low staff morale, or it cannot achieve its goals because of the serious loss of customers.
5. Dock the development strategic plan with the target. Doing business is just the opposite of reading novels. Reading novels is from front to back, and doing business is from back to front. The goal is the future, and the formulation of strategic planning measures is a ladder connecting future results with today's actions. So the ladder must be steady, continuous and landing, otherwise something will definitely happen.
In the process of formulating development strategic planning, it is particularly emphasized that business operators should consider the amount of enterprise resources, whether there are breakthrough measures and whether they are focused enough. For entrepreneurs, the most difficult thing to do is to give up all kinds of temptations and concentrate more than 80% of resources on a few core goals.
Decomposition and implementation of strategic planning of intransitive verbs; Many enterprises ask specialized consulting companies to make grand blueprints and strategic planning of development, but they all end in failure. The reasons may be as follows:
1. The development strategic plan has not been decomposed, and it still stays at the macro level. Therefore, managers at all levels and front-line employees of enterprises simply don't know how to combine daily work with development strategic planning.
2. The decomposition of development strategic planning is limited to the decision-making level of the company, and managers at all levels of the company have no opportunity to fully discuss and feedback from top to bottom and formulate detailed implementation plans from different angles. We should know that the development strategic planning of enterprises is jointly implemented by managers at all levels and grassroots employees. If they don't understand the reasons, priorities and practical methods of implementing the development strategic plan, it is impossible to realize it. What is the funniest thing we have ever seen? Developing strategic planning is the boss's business. Won't he talk to the management? . How can such a company's development strategic planning be realized?
3. In the process of formulating the development strategic plan, all departments failed to fully communicate and collide, did not fully expose contradictions and problems in advance, and did not effectively use the resources within the organization to maximize the overall interests.
Therefore, in the process of decomposing the development strategic plan, at least the middle and senior managers of the company should have full understanding and feedback, so that they can participate in the discussion on the implementation of the company's development strategic plan, and at the same time, all departments should give feedback and support to each other in order to formulate an effective landing plan. This is also the fundamental reason why a global excellent enterprise like HP has strong development strategic planning ability.
Seven. Development strategy planning publicity and company kick-off meeting Although state-owned enterprises attach great importance to ideological and political work, and there are specialized party organizations responsible for corporate culture and employees' ideological work, most foreign companies have done a good job in mobilizing employees' morale, sense of responsibility and unifying their thinking. Among them, the most distinctive is the company's annual kick-off meeting.
At the company kick-off meeting, managers at all levels of the company should effectively communicate with all employees the company's one-year development strategic plan, so as to further highlight the company's annual business theme and clarify the key points. At the same time, the company will also organize special team building activities. Through various creative activities, employees can experience the core connotation of the company's business theme, unify their thinking again and reach a * * * understanding.
The reason why we spend so much time and resources disturbing so many people is that all managers deeply understand the truth: the most difficult thing in the world is to put one person's thoughts into another's mind.
In doing so, foreign companies can be said to have the deepest understanding of human nature.