Quick-frozen surimi products industry is a fast-growing sub-industry of quick-frozen food, with low concentration. The market capacity of surimi in China is about150-1800 million yuan, and the output of surimi products in 20 10 is about 960,000 tons. The per capita consumption of quick-frozen surimi products industry in China is relatively beautiful, and there is still a big gap compared with Japan, which is in a stage of rapid development, with a compound growth rate of sales reaching 23.8% in the past three years. There are more than 400 enterprises in the industry, most of which are low-end market participants concentrated in the southeast coast. Several large enterprises in the high-end market are in oligopoly competition and there is no absolute industry leader. CR5 of the industry is about 15%-20%, and the market share of teng letter food is about 4%-5%.
The company develops and markets Qi Fei Wings to build core competitiveness. The company has R&D and marketing advantages at both ends of the smile curve. Product research and development is efficient and targeted: 20-200911,and the number of new product development is 79, 56 and 60 respectively, so as to develop new products according to the tastes of consumers in different regions and drive the sales of main products in new markets. Adopt a unique joint distribution mode to control the terminal: since 2008, establish a joint distribution mode market in East China, and jointly expand downstream and intensive farming channels with distributors. The company has a nationwide marketing network, with supermarkets 1258 and more than 0/000 controllable terminals for dealers. The company has entered 194 prefecture-level cities (333 in China) and more than 600 county-level cities (2856 in China). It is expected that the common distribution model will be replicated nationwide in the future to further expand channels. At the same time, the company has the only self-built surimi processing base in the industry, which can effectively smooth the cost fluctuation.