Lv Hou Jun management enterprise

Lv Houjun does specific work. Lv Haifu Fund Management Company mainly manages funds and has invested in nearly 25 companies. From the perspective of Lv Hou Jun, the financial crisis has had a profound impact on Lv Hou Jun, and Lv Hou Jun is at the forefront. In fact, it has affected many aspects, including financing, investment, management, withdrawal, etc., but Lu Houjun feels that the most significant impact is those who have already invested in the project. Lu paid a return visit to the enterprises invested by Lu in the company and made a comprehensive analysis. This kind of influence still exists, of course, it does not affect all enterprises, or the degree of influence is different, and some enterprises have greater influence.

First, sort out the business situation. Perhaps more important is the analysis of customers, but I know that some time ago, in some fields, this enterprise may have done well, but suddenly disappeared, or the boss disappeared, which was a fatal blow to suppliers. Some enterprises told Lu Houjun that the whole situation was normal before the end of September. After entering 10, this situation is more obvious, that is to say, orders and prices have come down. On the other hand, more importantly, no one placed an order, which is very bad. Of course, from these enterprises, it has not fallen, this is a business chain environment. This shows that everyone is not confident enough, whether they have bottomed out or not, and they have not completely seen the end. Everyone is more cautious in doing business.

Second, we need to digest the existing repetitive things, and we may have to order too many raw materials, and so on, as well as the management of upstream suppliers.

Third, it may be necessary to slow down the pace of investment. In fact, this time is not necessarily the best investment opportunity. From the enterprise's point of view, the key is that the market has not been established, and it may be clearer after a while. If it is a right or wrong project, it can be postponed. Some listed companies want to refinance and reinvest. Lu suggested that they could take a step back. Another one is not suitable from the perspective of refinancing, and the price is too low.

Fourth, pay attention to cash flow. In addition to cooperation, it is also necessary to maintain close cooperation with banks. Banks have a bad phenomenon. If one bank takes measures against enterprises, other banks will follow suit. Any enterprise, no matter how good it is, may not be effective as long as there is one bank or several banks to collect loans.

Fifth, for PE, it is more important to exit the channel. Quitting the channel is indeed the fatal place of PE. Of course, if you are still doing PE at this time, you may need to be flexible in the design of exit channels, and then the time may be longer. But Lu thinks so. From the perspective of PE and investment, the investment perspective of PE is a good opportunity. Everyone has some form of speculation or arbitrage. Now is a good time.