TTB(ThompsonTotalBranding), that is, the idea of "all-round brand communication" is the soul of JWT, and it can even become a kind of "belief". TTB's core values are: "An effective communication strategy should not only stimulate short-term sales, but also help to establish long-term brand value.
TTS is an important intellectual project that aims at solving the human resource bottleneck in a three-dimensional way and realizing the direction of human resources through the construction of enterprises and experts.
Extended data:
Usually, when analyzing stock and financial statements, TTM is usually published quarterly because listed companies publish statements quarterly, and TTM will be different every quarter.
Although its starting point will change, it always includes four different fiscal quarters (1, 2, 3, 4; 2、3、4、 1; 3、4、 1、2; 4, 1, 2, 3), although these four financial quarters may belong to two different natural years/financial years, they directly make up for the seasonal objective differences of the company.
For example, a company that makes swimwear products in China. It is conceivable that the company's sales and financial situation will be better in summer (April-September) than in winter.
Then if you do quarterly financial analysis, you will find obvious seasonal differences. The financial situation in the first and fourth quarters will objectively be weaker than that in the second and third quarters.
The concept of TTM is introduced, so when comparing TTM data between two quarters, there will always be three quarters of overlap and 1 quarter difference.
It is precisely because of the addition of three overlapping quarters that this comparison filters out small fluctuations to a certain extent, thus reflecting the real situation of listed companies more objectively.
Baidu encyclopedia -TTM
Baidu encyclopedia -TTB
Baidu encyclopedia -TTS