Introduction:
Haier group is the world's leading provider of complete sets of household appliances solutions and virtual and real integration channels. Company 1984 was established in Qingdao. Since its establishment, Haier has adhered to the innovation system centered on users' needs to drive the sustained and healthy development of enterprises, and has developed from a small collective factory that is insolvent and on the verge of bankruptcy to one of the largest home appliance manufacturers in the world. In 20 14, Haier's global turnover reached 200.7 billion yuan, a year-on-year increase of11%; Realized a profit of 654.38+0.5 billion yuan, a year-on-year increase of 39%, and the profit increase was three times that of income; At the same time, the online transaction volume reached 54.8 billion yuan, a year-on-year increase of 239 1%.
According to the global survey data of large household appliances released by Euromonitor Information Consulting, the world's authoritative market research organization, Haier's retail sales of large household appliances ranked first in the world for the sixth time in 20 14, and broke through the double-digit market share growth for the first time. At the same time, Haier's global brand share of refrigerators, washing machines, freezers and wine cabinets continues to rank first in the world. Haier has five R&D centers, 265,438+0 industrial parks, 66 trading companies and 65,438+043,330 sales outlets around the world, with users in more than 65,438+000 countries and regions.