The change of company name will invalidate the original trademark and logo, which will lead to customer identification problems. The problem of customer recognition will do great harm to the company in the future. Therefore, it is necessary to comprehensively choose various necessary ways, such as advertising, exhibition and title sponsorship. , to promote the brand. The most important thing is to ensure the continuity of products and services.
Second, analyze the details
In order to improve the corporate image, especially when the enterprise has a history of scandals, financial difficulties and major lawsuits, changing the name of the enterprise is an effective way to improve the image. If the original enterprise name is not prominent or catchy, or the original enterprise name is not as well-known as its leading product brand, the enterprise may simply change the enterprise name in order to make the brand more distinctive. The enterprise is acquired, becomes a subsidiary of the acquirer's enterprise or is fully integrated into the original business of the acquirer's enterprise, and the acquirer launches its own brand. The new business of an enterprise has developed to a certain extent. Due to technical, organizational, financial, industrial and other reasons, it is necessary to launch a new brand to strengthen its independence, thus giving the new business subsidiary a new name.
Third, the company name change process
1. First, apply to the company registration authority for change registration;
2. Then submit the application for change registration, change resolution or decision documents and other documents required by the State Administration for Industry and Commerce;
3, and then by the company registration authority for review;
Finally, register a new company name and issue a new business license.