Media or "media", "media" or "media" refers to the carrier of information dissemination, which can be non-governmental organizations or official organizations. Communication channels include paper (newsprint, magazines), sound (radio), video (TV movies) and modern network (computer video).
Sue company also has its own communication channels, so it has also become a media company.
2, the definition of advertising:
Advertising, as its name implies, means to advertise widely! .
Advertising is a kind of propaganda means to convey information to the public openly and widely through a certain form of media at a certain cost for specific needs.
Advertising can be divided into broad sense and narrow sense. Broadly speaking, advertisements include non-economic advertisements and economic advertisements. Non-economic advertisements refer to advertisements that are not for profit, such as various announcements, notices and statements of government administrative departments, social institutions and even individuals. Advertising in a narrow sense only refers to economic advertising, also known as commercial advertising, which refers to advertising for profit. It is usually an important means to communicate information between commodity producers, operators and consumers, or an important form for enterprises to occupy the market, promote products and provide services.
Advertising is different from the media, mainly in:
1, advertising is a kind of communication tool, and the information of a commodity is transmitted to a group of users and consumers by the production or operation organization (advertiser) of the commodity; 2. Advertising needs to be paid;
3. The communication activities carried out by advertisements are convincing;
4. Advertising is purposeful, planned and persistent;
5. Advertising is not only beneficial to advertisers, but also to the target audience, which can make users and consumers get useful information.