I. Strong comprehensive strength and great social influence
Jinglun Culture Media Group has five subsidiaries, and established two industrial bases in Nanjing and Maanshan respectively (Nanjing product R&D headquarters covers an area of 2,000 square meters, located in the bustling Xinjiekou commercial center in Nanjing, and Maanshan market operation headquarters covers an area of 37 mu, with a total construction area of 1.5 million square meters). It is one of the few private publishing enterprises with independent industries in China.
The company has established a stable business cooperation relationship with the national Xinhua Bookstore system and private channels, with more than 3,000 contracted customers and more than 10000 information customers, and the market network is spread all over the country. In recent years, the company has maintained a growth rate of more than 30% under the background of declining rigid demand in the educational book market, and has become the most growing private publishing enterprise in China.
Mr. Li Chaodong, President of Jinglun Culture Media Group, Vice President of China Publishing Association, Executive Director of China Publishers Association, Vice President of the Book Industry Chamber of Commerce of the All-China Federation of Industry and Commerce, and Senior Economist, led the managers to blaze new trails and made remarkable achievements, which was recognized by the society. In 2007, Mr. Li Chaodong was awarded the title of "Excellent Entrepreneur in Developing Non-public Economy" by Anhui Provincial Party Committee and Provincial Government, and in 2008, he was awarded the title of "Leading Talent in Press and Publication Industry" by Jiangsu Province. The company has a considerable voice among its peers in the country and is often exposed on the streaming media of business owners. The company's trends and innovative thinking have become the vane of the industry to a certain extent, with a wide range of social influence.
Second, the research and development level is high, and the products rank first in the country.
Jinglun Company has a professional R&D team, which keeps long-term contact and cooperation with famous teachers in the front line of education, and accurately grasps the market demand and educational trends. In the process of product research and development, the traditional editing-led product research and development mode has been changed, and the product content has been determined by market demand. We subdivided the market demand, exhausted all the possibilities of market factors and compiled a relatively complete market demand report. In the process of R&D, only subtraction is done without addition, which rationalizes the relationship between editor and market, editor and investment, editor and marketing, and turns editor into the executor of investment, the developer of products and the participant of marketing, making it a part of the market subject, greatly improving the accuracy of R&D and the pertinence of products.
At present, the company has published more than 30 sets of books with more than 3,000 varieties, and has registered trademark 15. Most of the products have become brand-name products and first-line brands in the market, leading the research and development direction of the whole industry and ranking first in the national book products.
Third, tap the channel function and the management mode is unique.
In the process of enterprise management and marketing, Jinglun Company devotes itself to the research of channel types and the excavation of functions. While using market demand to guide product research and development, the channel function is used for management, which combines channel function, market demand and product characteristics well, and achieves good market benefits, enhances the accuracy and precision of marketing, and improves the consumption pertinence and profitability of products. According to different market characteristics and product characteristics, give full play to different channel functions, adopt different marketing strategies, and achieve "four points", "doing something" and "not doing something", and completely adopt market-oriented means, which is an important feature that the management company is unique among its peers in the country.
At present, the company's market network has spread all over the country, and the channel types and marketing systems are very diverse, including provincial and municipal agents and county and township agents; There are both Xinhua Bookstore and folk channels; There are both channel sales and direct sales; There are both wholesale companies and retail stores; There are both standard products and customized rental models. In order to give full play to the functions of various channels, give full play to their functions and actual combat effects, become a real market subject and improve the quality of operation, the company has formulated different comprehensive service systems and management models for different channels, providing professional and meticulous services to channel customers from the aspects of product orders, sales policies, delivery methods, account terms and after-sales services, which is an important magic weapon for the company to gain advantages in the market competition.
Fourthly, the data set is comprehensive and highly informative.
Jinglun Company is the first private publishing enterprise to carry out information construction and take the lead in using ERP system. As early as 200 1, the company started the road of enterprise informatization construction, and jointly developed the "online distribution information system" with UFIDA, which took the lead in realizing the resource integration of R&D, production, marketing, logistics, customer service and information among domestic peers. Since 2006, Jinglun Company began to use ERP system in an all-round way, and through the rapid internal circulation of data, external management of transactions has achieved very effective results.
On the basis of ERP system, the company has also developed an electronic remote terminal service platform for publishing industry, which can query the sales information and business situation of customers all over the country in real time, comprehensively process and analyze massive data, and issue scientific and accurate market diagnosis and analysis reports, greatly improving the business quality and service level. The establishment of the platform has attracted great attention from government departments, and has been supported by Nanjing cultural industry development guidance funds and Anhui enterprise technology innovation special funds.
In addition, the information system of Jinglun Company also provides a data interface for dealers, allowing channel customers to manage the purchase, sale and storage of offline customers in real time, helping them improve their business level and comprehensive service ability, and guiding them to establish a modern business model. This is a great innovation of the country, which greatly improves the service level of publishers to downstream distributors, strengthens the grasp and control of channels, and is of great significance to improving the quality of business.
Verb (abbreviation of verb) The internal control of external transactions is dominated by system management.
Under the guidance of the ideas of "internal management of external transactions" and "building a grand system management with the smallest work unit", the economic management company has established a management system that conforms to the laws of enterprise development and modern social development, and compiled a handbook of economic management employees with more than 200,000 words, which realizes efficient work through system management and pursues standardization, process and scientificity. These management systems are the summary and promotion of the management experience of Jinglun Company for more than ten years, which come from the standard design of work details, the independent experience of work practice and the creative thinking of production relations. It not only specifies the job responsibilities and labor discipline in detail, but also describes the workflow in a standardized way, helping employees to develop good work and thinking habits and improve their work level and efficiency, thus embodying the scientific significance of system management.
It can be said that the system management has played a decisive role in making the management company one of the few non-family enterprises in China. At the same time, system management is also the most important guarantee to achieve high production and sales rate.
Over the years, Jinglun Culture Media Group has actively participated in social welfare undertakings, and has donated about 3 million yuan of books to underdeveloped areas, with donations exceeding 1 10,000 yuan to support the development of education and the return of poor children to schools and disaster areas.
In the future, Jinglun Group will take abundant capital as the link, scientific management as the support, advanced software as the platform, and establish a book distribution system in towns with relatively developed economy and convenient transportation on the basis of the existing market network, so as to provide cheap and good books for the grassroots, especially in rural areas. The company will also develop into a digital publishing and content provider based on the educational website. Strive to expand the service field, open up children's books and old magazines, amplify the marginal effect of the industry, and do more in emerging cultural industries.