What is Zoomlion's global strategy?

Zoomlion's strategy: integrate into local culture, become a localized enterprise, and build a global enterprise headquartered in China.

Globalization Path: Make full use of domestic and international financing platforms and walk on two legs.

First, overseas mergers and acquisitions to further integrate global resources.

The second is to build overseas R&D platforms, assembly bases, joint-venture factories and market channels, and build a transnational management system.

Zoomlion went abroad and its overseas layout was fully rolled out.

Overseas markets have expanded to more than 70 countries and regions around the world, and exports have achieved all-round product coverage. It has established subsidiaries in more than 65,438+00 countries, such as UAE, Australia, Russia, India and Vietnam. In Algeria, South Africa, Saudi Arabia, Chile, Ukraine and other more than 20 countries set up permanent offices. Focus on UAE and Belgium, and gradually establish a global logistics network and spare parts supply system. Actively promote overseas financial leasing business, help customers solve capital problems and win higher customer loyalty.