2. Li Ning Company was established in 1990. After 20 years of exploration, it has gradually become a leading sports brand company representing China and other parts of the world. Li Ning Company adopts multi-brand management development strategy. Besides its core brand Li Ning, it also owns Le Tu, Iger and Z-DO. In addition, Li Ning holds Shanghai Shuangxi and wholly acquires Kaisheng Sports. 20 12 On August 23rd, the company recorded its first annual loss since its listing.
For a long time, the super brand headed by Li Ning has been favored by local people at home and abroad. However, since Li Ning first set foot in the battle of new york, the four major international fashion weeks, it has attracted the attention of fashion trend leaders at home and abroad for some time, and they also unanimously praised Li Ning's brand as "advanced".
Four, in the past two years, the sports trend swept the whole clothing brand market. Such as street sports to outdoor sports. Domestic brands such as Li Ning and Anta continue to turn to the battlefield of Fashion Week. According to the relevant financial report released by Li Ning this year, Li Ning finally achieved a revenue of $654.38+000 billion, showing a gradual change from failure to victory. After buying Archaeopteryx's parent company.
We have reason to believe that Li Ning's tomorrow will be better and better, and more young people will like our own sports brand in China. Come on, Li Ning!