What does the bank market positioning mainly include?

Bank market positioning mainly includes product positioning and bank image positioning. The positioning of financial products means that the marketing personnel of financial enterprises determine a suitable position for their financial products in the target market to identify their own products and show that they are different from competitors' products. Bank image positioning is to accurately locate the overall impression of commercial banks in the public by introducing and implementing CI strategy.

Financial market positioning is based on the analysis of market demand differences. In order to ensure the success of financial enterprises, seven basic principles of financial market positioning should be followed: 1. Importance: it can reflect the difference of market demand and provide important benefits to a sufficient number of customers. 2. Remarkable: The products and services provided by enterprises are unique, which are significantly different from those provided by competitive enterprises.

3. Superiority: that is, the products and services provided by enterprises are superior to other methods. 4, easy to communicate: that is, the products and services provided by enterprises are easy for consumers to understand.

5. Exclusivity: products and services are difficult to be imitated by competitors. 6. Ability to pay: that is, customers have the ability to pay. 7. Profitability: that is, enterprises can get enough income from market positioning.