It is not easy for every enterprise to gain a foothold in society, and it needs great attention to compete with other enterprises. What are the elements of enterprise's competitive advantage? Let me look at the relevant information about the elements of competitive advantage of enterprises with you.
The elements of competitive advantage of enterprises are 1 1 and innovative technology.
Whether an enterprise has innovative technology often plays a decisive role in its development. Technological innovation means realizing the functionality, uniqueness and cutting-edge beyond the average level of the industry. This superior technology will bring more customer attention and market breadth than ordinary enterprises.
2. Innovative talents
Even in the information age, the emergence of various intelligent devices has greatly reduced the requirements for human resources, but talents with innovative ability are still a rare asset in this era. Because of technological innovation, the development and design must be completed by innovative talents.
3. Excellent corporate culture
Corporate culture also belongs to the category of abstract consciousness. Compared with some factors of production, the value of corporate culture is often difficult to judge. However, in the modern enterprise system, the status of corporate culture is generally recognized and respected.
4. Brand influence
Brand is the product of intensified market competition, and more and more enterprises attach importance to the construction of brand strategy. In today's commodity convergence, it is difficult for consumers to judge which product can meet their own needs from the perspective of use value. The use value has become a lower-level demand.
Extended data:
There are four criteria to identify the core competitiveness of enterprises:
1, value. First of all, this ability can realize customer value very well. For example, it can significantly reduce costs, improve product quality, improve service efficiency and improve customer utility, thus bringing competitive advantages to enterprises.
2. scarcity. This ability is definitely scarce, and only a few enterprises have it.
3. Irreplaceability. Competitors cannot be replaced by other capabilities and play an irreplaceable role in creating value for customers.
4. It's hard to imitate. The core competitiveness must also be unique to the enterprise and difficult for competitors to imitate, that is to say, unlike the materials, machinery and equipment available in the market, it is difficult to transfer or copy. This ability, which is difficult to imitate, can bring more than average profits to enterprises.
Elements 2 of enterprise's competitive advantage include efficiency, quality, customer response and innovation.
There is a close relationship between these four elements. Excellent quality has a significant positive impact on efficiency by reducing waste, fixing defects and future service and support time. Because customers value excellent quality, it can also improve the company's customer response. In addition, product and process innovation can improve efficiency, quality and customer response. For example, Toyota's flexible manufacturing system (process innovation) can improve both efficiency and quality. Similarly, the ability to quickly develop innovative new products improves the ability of enterprises to serve customers. Finally, achieving excellent efficiency, quality and innovation are all part of achieving excellent customer response.
Someone who manages the process and meets the vision. Nothing else is the ultimate competitiveness.
Technology is leading, technological change is coming, and it will soon be worthless. The channels are the same. Brand is not competitiveness, but one of the means to convince customers. In the end, it is management ability and talent.