Wolf Warriors 2 may be paid 10 billion. Why?

On August 9, four companies, including Beijing Wanda Media Co., Ltd. and Focus Vision Advertising Co., Ltd., jointly issued a statement, saying that Wolf Warriors 2 forcibly carried five trailers on the film's main creator without paying the fees, which seriously trampled on the legitimate rights and interests of cinema advertising agents and would defend its rights through legal means. It is understood that the survey found that there is actually an interest market of up to 3 billion yuan behind this.

What's the controversy about Wolf Warriors 2? The trailer of the movie "The Master" has an advertisement of 2 minutes and 39 seconds. It is still unknown who added the advertisement for such a long time. In fact, "it's ok when there are not so many advertisements." The contradiction between the two sides is that advertising is paid, and trailers are not paid. "

To put it simply: "Wolf Warriors 2" was advertised in the trailer, but the cinema had to broadcast it because it brought its own master! So the cinema saw the box office soaring and came up with the meaning of recovery.

The four companies claimed that the advertisement was implanted in the mother disc of Wolf Warriors 2, which made it impossible for advertising operators to broadcast their advertisements normally during this period.

Take the 7-day film arrangement cycle of Wanda Cinema as an example. The advertising value of these 2 minutes and 39 seconds is about 32 million yuan. At present, there are as many as 48 cinemas participating in the production of Wolf Warriors 2. If everyone denounces this advertising fee, it is conservatively estimated that its value should be no less than 65.438+0 billion yuan, equivalent to about 654.38+08% of the total box office of Wolf Warriors 2.