What's the story behind the bankruptcy of bully?

Feng Baolun, the legal person of the bully, has been listed as an executor of dishonesty by the court. Now it is restricted to high consumption, and Xiaobawang Culture Company has also filed for bankruptcy. It can be said that the bully will be completely bankrupt. Little bully game consoles and learning machines were all the rage throughout the 1990s. For most post-80s generation, owning a bully game console is almost everyone's childhood dream. So how did the once-popular bully go bankrupt? What are the stories behind it? Let's take a look at the following small series.

1. Seize the market opportunity and be all the rage.

The founder of Little Overlord Game Machine is Duan Yongping. In 1980s, arcade game was very popular in foreign markets, but this kind of game was still a blank in China. Duan Yongping seized this opportunity and made a batch of cottage hosts in China, named Xiao Ba Wang, which was a great success in the market. Later, Little Overlord introduced the learning machine, and the enterprise developed rapidly, with an annual output value of 6,543.8 billion RMB.

2. The core figures leave, and the development of the enterprise is chaotic.

In the period of the rapid development of the bully, Duan Yongping left the bully with his team because he was in a different direction from the top. After Duan Yongping left, the bully began to develop in a diversified direction. At most, there are more than a dozen products on the market. Although there are many kinds of products, the quality cannot be guaranteed. Low-quality products make the market competitiveness of bully decline. Coupled with the rise of other brands, the bully gradually declined.

3. Can't keep up with the development of the times

In the most glorious 1990s, the Internet penetration rate in China was not high, and computers were definitely a luxury. Overlord's relatively low price has great advantages. However, with the development of science and technology, we have entered the Internet era, and almost everyone needs computers and smart phones. At this time, the overlord without core technology has no advantage in the market. Therefore, it is inevitable that the bully who has not kept up with the times will be eliminated by the market.