Interpretation of auxiliary graphics: auxiliary graphics are creative around the font of the word "Sichuan" in the company logo and the shape of the river.
"Flowing, flowing. く, from Sichuan.' Deep word, water, Sichuan. Everything in Sichuan belongs to Sichuan. "-"Shuo Wen Jie Zi "
"Sichuan" is not only a regional concept such as "Sichuan", but also a meaning that runs through circulation and gathers in all directions. It means that Sichuan Airlines, which is engaged in aviation flight, aims at five continents and rivers, builds the world's advanced fleet, improves the network radiation capacity, opens more international routes, builds a bridge to the world for the western part of China, and integrates into the vision of world enterprises.
Zi said in Sichuan: "The deceased is like a husband! Don't give up day and night. " -The Analects of Confucius and Zi Han
Continuous and progressive river spirit. It is also the enterprise spirit of Sichuan Airlines to stick to the green hills, soar against the wind and strive hard.
The modeling of auxiliary graphics simulates the scene of airplanes rolling up in Wan Li, rivers flowing and rainbows shining day by day, and emphasizes the rising value orientation of Sichuan Airlines as a young enterprise growing and struggling in adversity, and its line design is full of strength.
The emblem of Sichuan Airlines is a seagull struggling to soar on the river, which not only symbolizes the origin and vision of the company, but also contains its extraordinary course. The vivid metaphor of Sichuan Airlines' history, present and future can be divided into six stages: "take-off, spread wings, struggle, take-off, competitive flight and take-off".